SecondDoor and Profound
The enterprise standard for AI answer visibility.
Claims about Profound checked August 2026. Their site.
What it is
Profound tracks how brands appear in AI-generated answers at enterprise scale: over 100 million AI queries a month, around 700 enterprise customers including Target, Walmart, MongoDB and US Bank, and a $96M Series C in February 2026 at a $1B valuation. Pricing starts at $99 a month with enterprise plans on request.
Its Agent Analytics product attributes crawler and agent traffic through Vercel, Cloudflare and analytics integrations. What it does not do, by design, is score whether an agent arriving at your site can use it. Profound answers the question of whether you are visible; it does not answer whether you are usable.
What it does well
- The deepest answer-visibility dataset in the category and the largest enterprise install base.
- Agent Analytics gives real attribution for agent traffic, not estimates.
- SOC 2 and the procurement checkboxes an enterprise buyer needs.
Choose Profound when
- You are an enterprise brand that needs share-of-voice across AI answers, tracked continuously, with support and compliance.
- Your problem is visibility in answers rather than usability of your site.
- You need crawler traffic attribution across a large property portfolio.
What SecondDoor measures that it does not
- The other half of the pipeline. Visibility gets an agent to your door; SecondDoor measures whether the door opens. A brand can lead every answer and still lose the purchase at a blocked checkout.
- A walked funnel with evidence, scored against a human baseline, at a price that is not an enterprise contract.
Side by side
| Capability | SecondDoor | Profound |
|---|---|---|
| Scans the site as a human visitor | Yes | No |
| Walks the funnel as an AI agent | Yes | No |
| Scores the human to agent gap | Yes | No |
| Checks the protocol surface (llms.txt, MCP, robots) | Yes | No |
| Screenshot evidence of the walk | Deep scans | No |
| Tracks citations in AI answers | No | Yes |
| Public leaderboard | Yes | No |
| Generates ready-to-serve fix files | Yes | No |
| Scheduled rescans with regression alerts | Yes | Yes |
| Price | Free scan; monitoring from $29/mo | From $99/mo; enterprise custom |
Common questions
Is SecondDoor a Profound competitor?
Mostly no. Profound measures your presence in AI answers. SecondDoor measures what happens after that: whether an agent that found you can complete the visit. Teams serious about agentic traffic tend to need an answer to both questions, from different tools.
The comparison that settles it is your own site. A free scan takes about a minute and the report is permanent.
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