SecondDoor

Pricing

Free tells you the number. The paid plans tell you the day it changes. Dedicated Consulting puts a person on it with you.

Every paid plan is billed monthly in US dollars and renews automatically until you cancel it. No minimum term, no annual contract, no cancellation fee. Cancel at any time and keep paid features until the end of the month you have paid for. Prices exclude any sales tax that applies where you are. Refunds and cancellation policy.

Free
$0
For finding out where you stand.
/1 basic scan a month
/3 prioritised fixes, with evidence
/No watched domains
/All history
Sign up and scan
Where monitoring starts
Starter
$29 a month
For one site you care about.
/Unlimited deep scans
/Every fix the scan finds, not three
/Fixes reopen when a release undoes them
/1 watched domain, rescanned weekly
/12 months of history
Start with Starter
Pro
$99 a month
For a portfolio and a release cadence.
/Unlimited deep scans
/Every fix the scan finds, not three
/Fixes reopen when a release undoes them
/5 watched domains, rescanned daily
/Competitor comparison, five per domain
/All history
Start with Pro
Agency
$249 a month
For client sites under your letterhead.
/100 deep scans a month
/Every fix the scan finds, not three
/Fixes reopen when a release undoes them
/15 watched domains, rescanned weekly
/Competitor comparison, five per domain
/Watched domains grouped by client
/White label reports under your letterhead
/All history
Start with Agency
FreeStarterProAgencyDedicated
Manual scans1 basic per monthUnlimited deepUnlimited deep100 deep per monthUnlimited deep
Scan depthBasicDeepDeepDeepDeep
Fixes shownTop 3AllAllAllAll
Fixes reopen on regressionNoYesYesYesYes
Competitor moves as fixesNoNoYesYesYes
Developer briefsTop 3AllAllAllAll
Watched domainsNo1515Uncapped
Scheduled rescansNoWeeklyDailyWeeklyDaily, custom cadence
Regression alertsNoYesYesYesYes
Competitor comparisonNoNoUp to 5 per domainUp to 5 per domainUp to 5 per domain
Client groupingNoNoNoYesYes
White label reportsNoNoNoLink and PDFLink and PDF
Score history shownAll12 monthsAllAllAll
SupportDocsDocsDocsDocsFractional relationship
The Door Gap Audit

One property, up to five competitors, a written fix plan and a working session. $2,500, fixed. The one piece of consulting with a published price.

See the audit
Basic scanabout 35 seconds

Deterministic checks plus one automated browser pass. It produces the same ten scores and the same permanent report.

/Robots, sitemaps, llms.txt, structured data
/One browser pass through the visible funnel
/Three prioritised issues with written fixes
Deep scanabout 2 minutes

Two agents walk the site, one over HTTP with no javascript and one in a real browser, and everything they see is recorded.

/Cited evidence for every issue raised
/Screenshots at each step of both walks
/A mission timeline, and generated fix artifacts

Why the free tier is not a stub

The free scan runs the same ten dimensions and produces the same permanent public report. What the paid plans add is time: rescans on a schedule, every fix rather than the top three, and an alert the day a release lowers the score.

Sign up and scan
The top tier

Dedicated Consulting

Uncapped watched domains, a cadence set to your release schedule, and a fractional relationship with your internal teams: the people who will actually ship the fixes.

We work with retail operators, B2B software teams, and agencies carrying a portfolio of client domains.

/A read of your portfolio before we start, so the first conversation is about evidence
/Fix work planned against your release calendar, not ours
/Working sessions with the engineers who will ship it
/A named person, not a queue
Talk to us

A short form, not a calendar. A person reads this, and you will hear back within two working days.

Questions we get

Do I need to install anything?No. We scan from the outside, the same way a visitor or an agent would. There is no tag, no script, and no access to your systems.
What happens to my report?It is public and permanent, at a fixed address. That is how the index works, and it is how your report gets read by the agents it describes. Nothing private is published, because nothing private is collected.
Can I scan a site I do not own?Yes. Every report in the index was produced the same way. Watching a domain on a schedule is the part that assumes it is yours.
What counts as a regression?A drop of five or more composite points between two comparable scans. Basic and deep are different pipelines and are never compared against each other.
Can I move between plans?At any time. Upgrades take effect immediately. Downgrades take effect at the end of the period you have paid for, and your reports and history remain either way.
Pricing, SecondDoor