SecondDoor and Peec AI
Fast-growing AI search analytics, priced for marketing teams and agencies.
Claims about Peec AI checked August 2026. Their site.
What it is
Berlin-based Peec tracks brand visibility across AI search engines, with unlimited seats on every plan and pricing that runs from roughly 85 euros to about $505 a month plus agency plans. It reached $10M ARR within sixteen months of launch, raised a $21M Series A in November 2025, and counts over 2,000 brands and agencies including Chanel, ElevenLabs and TUI.
Like all of its camp, Peec monitors and benchmarks citations. It does not scan or score the usability of your site for the agents doing the citing.
What it does well
- The strongest price-to-depth ratio in citation monitoring, and unlimited seats.
- Built with agencies in mind: multi-brand workspaces and client reporting.
- Rapid, visible product velocity.
Choose Peec AI when
- You are an agency or marketing team tracking citations across engines for several brands.
- You want answer-visibility monitoring at mid-market pricing with the whole team in the tool.
What SecondDoor measures that it does not
- Usability rather than visibility: SecondDoor walks your funnel as an agent and as a person and scores the gap, which no citation tracker measures.
- Evidence tied to your own site rather than to engine answers.
Side by side
| Capability | SecondDoor | Peec AI |
|---|---|---|
| Scans the site as a human visitor | Yes | No |
| Walks the funnel as an AI agent | Yes | No |
| Scores the human to agent gap | Yes | No |
| Checks the protocol surface (llms.txt, MCP, robots) | Yes | No |
| Screenshot evidence of the walk | Deep scans | No |
| Tracks citations in AI answers | No | Yes |
| Public leaderboard | Yes | No |
| Generates ready-to-serve fix files | Yes | No |
| Scheduled rescans with regression alerts | Yes | Yes |
| Price | Free scan; monitoring from $29/mo | About $100 to $505/mo |
Common questions
We already pay for Peec. What would SecondDoor add?
Peec tells you how often AI engines cite you. SecondDoor tells you whether the agents those engines send can actually use your site, and shows the moment they fail. The two measurements catch different failures in the same pipeline.
The comparison that settles it is your own site. A free scan takes about a minute and the report is permanent.
Scan your site