Basic scanUnclassified · Marketing site/Scanned 8 Sept 2026, 14:29 UTC/1 browser pass

thefarmersdog.com

Pricing is hidden behind a signup wall, blocking both humans and agents from understanding what the product costs.

Older scan

This report was produced by an earlier version of the scanner. Some findings may not match how the site is measured now.

Human door

What a first time visitor meets between landing and first value.

Agent door

What a machine can do on the site with nobody watching.

Door Gap

Composite

Both doors weigh equally.

Scan your own siteHow the score is computed

Wide. Agents are dropping out well before humans do.

The three issues worth fixing first

Ordered by what the evidence says is costing most. Written for whoever owns the site, not whoever builds it.

1 piece of evidence and the recommended fix are recorded for this issue.

Did this report tell you something you did not know?

This is a basic scan, so it raises the three issues the deterministic evidence supports. A deep scan sends two agents over the site and raises up to ten, each with cited evidence and the screens to prove it.

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1 basic scan a month
3 prioritised fixes, with evidence
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A deep scan every week, another when your site changes, and 3 on demand
Every fix the scan finds, not three
Fixes reopen when a release undoes them
1 watched domain, checked every day
Competitor comparison, 2 per domain

What the agents checked

The audit trail behind every number above. Not measured is not zero.

Agent door35 of 100

Machine discoverability

No AI crawler is blocked by robots.txt or user agent rules. The site publishes llms.txt, declares a sitemap with 12 URLs, and serves schema.org markup for Organization, Place and AggregateRating on the homepage.

4 observations recorded.

90Strong

Programmatic onboarding

No API documentation is linked from the homepage or discoverable in raw HTML. No OpenAPI spec exists at any of the 6 standard paths checked. The site offers no programmatic entry point for agents to complete transactions.

3 observations recorded.

10Blocking

Pricing legibility

The pricing page says 'starting at' once but provides no figure after it. No prices appear in raw HTML or after rendering. The page is not gated behind a quote or demo request, but the actual cost remains completely hidden.

Human door64 of 100

Steps to first value

The primary call to action, 'Sign Up', is 3 steps from the homepage. The signup form itself contains only 1 field with no required fields, so the immediate barrier is low, but what happens after submission could not be observed.

1 observation recorded.

65Passable

Required fields

The signup form contains 1 field total, and 0 of those fields are marked as required. No validation rules are enforced on the input, so a visitor can proceed with minimal friction.

1 observation recorded.

90Strong

Verification walls

No verification requirement appears on the signup page itself. The form does not ask for email confirmation, phone verification, or identity checks before submission, though what happens after submission could not be observed.

1 observation recorded.

65Passable

Error recovery

The single input on the signup form carries 0 validation rules and 0 inline error containers. If a visitor enters invalid data, the form provides no guidance on what went wrong or how to correct it.

1 observation recorded.

35Weak

We sent a buying agent. 14 requests, in order

It got through 8 of 14.

The agent got through 8 of 14 requests, but could not find a contact route for machines. It came up empty on 5 other checks too. That is enough missing for a machine to give up before it reaches a purchase.

01www.thefarmersdog.comreach the site at allreached

02/robots.txtfind out whether machines are welcomereached

03www.thefarmersdog.comask whether the door opens for requests carrying the AI crawlers' namesreached

04/llms.txtread the site's own guide for language modelsreached

05/sitemap.xmlfind out what pages existreached

06/.well-known/security.txtfind a contact route for machinesnot found

07www.thefarmersdog.comfind a published agent interfacenot found

08/.well-known/ai-plugin.jsonfind an agent plugin manifestnot found

09www.thefarmersdog.comfind out whether verified agents are recognisednot found

10www.thefarmersdog.comread the homepage as data rather than as a pagereached

11www.thefarmersdog.comfind a machine readable API specnot found

12www.thefarmersdog.comread the developer documentationnot found

13/pricingread the prices without running JavaScriptreached

14/signup/me/Me1walk the way a visitor would, to a signup form or a productreached

The three issues worth fixing first

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What the agents checked

For a portfolio and a release cadence.

We sent a buying agent. 14 requests, in order