SecondDoor

Basic scanUnclassified/Scanned 4 Sept 2026, 01:44 UTC/1 browser pass/Partial scan

rei.com

A major outdoor retailer blocks all automated access, making the site inaccessible to AI agents and preventing any machine-readable discovery of products or pricing.

Incomplete scan

The human side of this site could not be measured, so there is no Door Gap to report. The scores below cover only what the scan actually reached.

Human doorNot measured
Agent door18
One door was not measured, so there is no Door Gap to report.

Composite

18

Agent door only. The human door could not be measured on this scan.

No issues were written

This scan did not gather enough evidence to rank what is costing you most. The dimension scores below reflect only what was actually observed. Running the scan again usually fixes it.

Did this report tell you something you did not know?

We sent a buying agent

1 request, in order

The site refused automated access at rei.com, so the agent could not reach the site at all.

  1. 01

    rei.com

    reach the site at all

    refused

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Ten dimensions

Not measured is not zero.

The agent door

18 of 100

What a machine can do on your site with nobody watching.

Machine discoverability

Whether a retrieval system can find and read you at all.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Programmatic onboarding

Whether an agent can get working access without a human.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Pricing legibility

Whether total cost can be computed from published numbers.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Agent-aware instrumentation

Whether you publish anything built for machine callers.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Machine-fetchable trust

Whether terms, security and status are readable as text.

25Weak

Automated access is refused outright with HTTP 403, and security.txt could not be checked because the site blocks all automated clients. The blocking is consistent and deterministic, but it prevents any trust signals from being.

1 observation recorded.

Commercial rails

Whether a purchase can complete without a sales call.

10Blocking

No commercial transaction path is accessible to machines. The site blocks automated access before any checkout flow, payment integration, or order placement mechanism can be discovered.

The human door

0 of 100

What a first time visitor meets between landing and first value.

Steps to first value

How far a new visitor travels before something useful happens.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Required fields

How much you ask for before you give anything back.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Verification walls

How many gates stand between intent and access.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Error recovery

What happens when someone gets it wrong.

Not measured

Could not verify: this scan did not reach the pages that would show it.

Show the score

SecondDoor Door Gap badge for rei.com

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