SecondDoor

Deep scanUnclassified/Scanned 4 Sept 2026, 01:48 UTC/2 walks, 18 requests, 1 moments recorded/Partial scan

on.com

On.com has a well-indexed storefront for search engines but no readable price data, no checkout route and no working policy pages for either agents or careful shoppers to act on.

Incomplete scan

The human side of this site could not be measured, so there is no Door Gap to report. The scores below cover only what the scan actually reached.

Human doorNot measured
Agent door44
One door was not measured, so there is no Door Gap to report.

Composite

44

Agent door only. The human door could not be measured on this scan.

Three issues, in priority order

Each one is drawn from evidence recorded during the walks.

3 pieces of evidence and the recommended fix are recorded for this issue.

A work email. We send the report and nothing else unless you ask.

Did this report tell you something you did not know?

What a visitor actually meets

1 moment, 1 blocking

We walked the funnel in a real browser and captured every step. Nothing was submitted and no account was created.

  1. 01

    Landing page load

    Root URL redirects immediately to /en-us/shop/apparel. Rendered page is blank white. DOM text extracted shows only a newsletter email capture overlay (Email field, Subscribe button) and a footer copyright, no heading, no nav, no product content for an automated visitor.

    blocked·/en-us/shop/shoes

    Landing page redirect to apparel shop
    Landing page redirect to apparel shop

We sent a buying agent

18 requests, in order

The agent got through 11 of 18 requests, but could not find a contact route for machines. It came up empty on 6 other checks too. That is enough missing for a machine to give up before it reaches a purchase.

  1. 01

    on.com

    reach the site at all

    reached
  2. 02

    /robots.txt

    find out whether machines are welcome

    reached
  3. 03

    on.com

    ask whether the door opens for requests carrying the AI crawlers' names

    reached
  4. 04

    /llms.txt

    read the site's own guide for language models

    reached
  5. 05

    /sitemap.xml

    find out what pages exist

    reached
  6. 06

    /.well-known/security.txt

    find a contact route for machines

    not found
  7. 07

    /.well-known/mcp.json

    find a published agent interface

    reached
  8. 08

    /.well-known/ai-plugin.json

    find an agent plugin manifest

    not found
  9. 09

    on.com

    find out whether verified agents are recognised

    not found
  10. 10

    on.com

    read the homepage as data rather than as a page

    reached
  11. 11

    on.com

    find a machine readable API spec

    not found
  12. 12

    on.com

    read the developer documentation

    not found
  13. 13

    /pricing

    read the prices without running JavaScript

    reached
  14. 14

    on.com

    read the product catalogue as data

    reached
  15. 15

    on.com

    read a product page as data

    not found
  16. 16

    on.com

    read the returns and shipping terms

    not found
  17. 17

    on.com

    walk the way a visitor would, to a signup form or a product

    reached
  18. 18

    /.well-known/mcp.json

    check if MCP manifest offers real API key onboarding

    reached

Ten dimensions

Not measured is not zero.

The agent door

44 of 100

What a machine can do on your site with nobody watching.

Machine discoverability

Whether a retrieval system can find and read you at all.

96Strong

No AI crawler is blocked in robots.txt, a real browser gets the page normally, and a sitemap lists 75 URLs including product pages. llms.txt and 4 schema.org types are also published on the homepage.

4 observations recorded.

Programmatic onboarding

Whether an agent can get working access without a human.

10Blocking

The only machine interface found is an MCP manifest exposing a single brand info tool, with no auth or key issuance. No OpenAPI spec and no linked developer docs exist, so an agent has no path to integrate.

3 observations recorded.

Pricing legibility

Whether total cost can be computed from published numbers.

Not measured

Could not verify: this scan did not reach the pages that would show it.

2 observations recorded.

Agent-aware instrumentation

Whether you publish anything built for machine callers.

58Passable

An MCP manifest is published at /.well-known/mcp.json giving agents a discoverable interface, but it exposes only brand information, not commerce or account actions.

4 observations recorded.

Machine-fetchable trust

Whether terms, security and status are readable as text.

40Weak

No security.txt file exists at the standard path, it returns an HTML page instead. The homepage itself answers automated requests fine, but that is the only trust signal confirmed.

3 observations recorded.

Commercial rails

Whether a purchase can complete without a sales call.

15Blocking

No Product schema on the 3 pages checked, no working catalog feed, and no readable UCP or commerce manifest despite a file existing at that path. Returns and shipping pages return 200 but with only 33 characters of text, so there are no.

4 observations recorded.

The human door

0 of 100

What a first time visitor meets between landing and first value.

Steps to first value

How far a new visitor travels before something useful happens.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Required fields

How much you ask for before you give anything back.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Verification walls

How many gates stand between intent and access.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Error recovery

What happens when someone gets it wrong.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Show the score

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