Basic scanRetail storefront/Scanned 8 Sept 2026, 16:14 UTC/1 browser pass
nike.com
Nike blocks three major AI crawlers at the network edge despite welcoming them in robots.txt, while product pages remain inaccessible to automated shoppers.
Partial scanThe walk did not reach everything it looks for. 5 dimensions are recorded as not measured: Commercial rails, Steps to first value, Required fields, Verification walls and Error recovery. They are not scored as zero, and the composite is computed from the doors that were measured.
Human door
Not measured
What a first time visitor meets between landing and first value.
Agent door
39
What a machine can do on the site with nobody watching.
Door Gap
Not measured
One door was not measured on this scan, so there is no Door Gap to report.
Composite
39
Agent door only. The human door could not be measured on this scan.
The three issues worth fixing first
Ordered by what the evidence says is costing most. Written for whoever owns the site, not whoever builds it.
4 pieces of evidence and the recommended fix are recorded for this issue, with notes written from your own pages.
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What the agents checked
The audit trail. Not measured is not zero.
Agent door39 of 100
Machine discoverability
Nike publishes a sitemap with 113 URLs and serves structured data (5 schema.org types) on the homepage to all automated clients. However, the network edge refuses requests from gptbot, perplexitybot and oai-searchbot despite robots.txt.
4 observations recorded.
75Strong
Programmatic onboarding
No API documentation is linked from the homepage, and no OpenAPI spec exists at any of the 6 standard paths checked. Nike offers no programmatic route for agents to browse or purchase products.
3 observations recorded.
10Blocking
Pricing legibility
Eight prices appear in the homepage HTML, but no product pages could be reached to measure structured pricing data. The homepage shows prices for promotional items, but the full catalogue pricing remains unmeasured because product links.