Basic scanRetail storefront/Scanned 8 Sept 2026, 13:53 UTC/1 browser pass
nike.com
Nike blocks three major AI crawlers at the network edge despite welcoming them in robots.txt, breaking agent discovery while the storefront itself remains inaccessible to programmatic shopping.
Partial scanThe walk did not reach everything it looks for. 5 dimensions are recorded as not measured: Commercial rails, Steps to first value, Required fields, Verification walls and Error recovery. They are not scored as zero, and the composite is computed from the doors that were measured.
Older scan
This report was produced by an earlier version of the scanner. Some findings may not match how the site is measured now.
Human door
Not measured
What a first time visitor meets between landing and first value.
Agent door
39
What a machine can do on the site with nobody watching.
Door Gap
Not measured
One door was not measured on this scan, so there is no Door Gap to report.
Composite
39
Agent door only. The human door could not be measured on this scan.
The three issues worth fixing first
Ordered by what the evidence says is costing most. Written for whoever owns the site, not whoever builds it.
4 pieces of evidence and the recommended fix are recorded for this issue, with notes written from your own pages.
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What the agents checked
The audit trail. Not measured is not zero.
Agent door39 of 100
Machine discoverability
Nike serves the homepage to automated clients and publishes a sitemap with 113 URLs. The site declares five schema.org types in JSON-LD blocks. However, the network edge refuses requests from gptbot, perplexitybot, and oai-searchbot, which.
4 observations recorded.
75Strong
Programmatic onboarding
No API documentation is linked from the homepage, no OpenAPI spec exists at any of the six standard paths checked, and no MCP manifest is published.
3 observations recorded.
10Blocking
Pricing legibility
Eight prices appear in the homepage HTML, ranging from $1 to $8. No product pages could be reached to measure structured pricing data. Prices are visible to crawlers on the homepage but product-level pricing markup was not measured because.