Basic scanRetail storefront/Scanned 8 Sept 2026, 20:09 UTC/1 browser pass
nike.com
Nike blocks three major AI crawlers at the network edge despite welcoming them in robots.txt, while product pages remain inaccessible to automated shoppers.
Partial scanThe walk did not reach everything it looks for. 5 dimensions are recorded as not measured: Commercial rails, Steps to first value, Required fields, Verification walls and Error recovery. They are not scored as zero, and the composite is computed from the doors that were measured.
Human door
Not measured
What a first time visitor meets between landing and first value.
Agent door
39
What a machine can do on the site with nobody watching.
Door Gap
Not measured
One door was not measured on this scan, so there is no Door Gap to report.
Composite
39
Agent door only. The human door could not be measured on this scan.
The three issues worth fixing first
Ordered by what the evidence says is costing most. Written for whoever owns the site, not whoever builds it.
4 pieces of evidence and the recommended fix are recorded for this issue, with notes written from your own pages.
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What the agents checked
The audit trail. Not measured is not zero.
Agent door39 of 100
Machine discoverability
Robots.txt welcomes 14 named AI crawlers including GPT, Claude, Perplexity and Google Extended, and a sitemap lists 113 URLs. The homepage serves structured data with 5 schema.org types.
4 observations recorded.
75Strong
Programmatic onboarding
No API documentation is linked from the homepage, no OpenAPI spec exists at any of 6 standard paths, and no MCP manifest was found. The site publishes no programmatic entry point for agents to discover products or place orders.
3 observations recorded.
10Blocking
Pricing legibility
Eight prices appear in the homepage HTML, but no product pages could be reached to measure their structured pricing data. The homepage shows prices like $8, $1, $2 and $5, but without access to product detail pages, currency consistency.