Basic scanUnclassified/Scanned 3 Sept 2026, 19:29 UTC/1 browser pass/Partial scan
hubspot.com
HubSpot publishes prices only after JavaScript runs, blocking any agent that cannot render pages from understanding what the product costs.
Incomplete scan
The human side of this site could not be measured, so there is no Door Gap to report. The scores below cover only what the scan actually reached.
Three issues, in priority order
Each one is drawn from evidence recorded during the walks.
3 pieces of evidence and the recommended fix are recorded for this issue.
We sent a buying agent
15 requests, in order
The agent got through 10 of 15 requests, but could not find a published agent interface. It came up empty on 4 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- 01reached
hubspot.com
reach the site at all
- 02reached
/robots.txt
find out whether machines are welcome
- 03reached
hubspot.com
ask whether the door opens for requests carrying the AI crawlers' names
- 04reached
/llms.txt
read the site's own guide for language models
- 05reached
/sitemap.xml
find out what pages exist
- 06reached
/.well-known/security.txt
find a contact route for machines
- 07not found
hubspot.com
find a published agent interface
- 08not found
/.well-known/ai-plugin.json
find an agent plugin manifest
- 09not found
hubspot.com
find out whether verified agents are recognised
- 10reached
hubspot.com
read the homepage as data rather than as a page
- 11not found
hubspot.com
find a machine readable API spec
- 12reached
hubspot.com
read the developer documentation
- 13not found
/pricing/marketing
read the prices without running JavaScript
- 14reached
hubspot.com
find a comparison page worth citing
- 15reached
hubspot.com
walk the way a visitor would, to a signup form or a product
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Ten dimensions
Not measured is not zero.
The agent door
38 of 100What a machine can do on your site with nobody watching.
Machine discoverability
Whether a retrieval system can find and read you at all.
No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with 293 lines of guidance. The homepage includes 9 schema.org types and a sitemap lists 1098 URLs.
4 observations recorded.
Programmatic onboarding
Whether an agent can get working access without a human.
Developer documentation at developers.hubspot.com shows endpoint examples but no machine-readable OpenAPI spec at any of the 6 standard paths checked. No self-serve API key issuance is documented.
3 observations recorded.
Pricing legibility
Whether total cost can be computed from published numbers.
16 prices appear only after JavaScript runs, a client that does not render pages sees no price at all.
1 observation recorded.
Agent-aware instrumentation
Whether you publish anything built for machine callers.
No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not signal support for agent-native protocols.
4 observations recorded.
Machine-fetchable trust
Whether terms, security and status are readable as text.
security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves content normally to a real browser.
2 observations recorded.
Commercial rails
Whether a purchase can complete without a sales call.
The pricing page routes to sales without publishing any prices in the raw HTML. Sixteen prices render only after JavaScript, and the page is marked as quote-gated.
2 observations recorded.
The human door
0 of 100What a first time visitor meets between landing and first value.
Steps to first value
How far a new visitor travels before something useful happens.
Could not verify: this scan did not reach the pages that would show it.
1 observation recorded.
Required fields
How much you ask for before you give anything back.
Could not verify: this scan did not reach the pages that would show it.
1 observation recorded.
Verification walls
How many gates stand between intent and access.
Could not verify: this scan did not reach the pages that would show it.
1 observation recorded.
Error recovery
What happens when someone gets it wrong.
Could not verify: this scan did not reach the pages that would show it.
1 observation recorded.
Show the score
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