SecondDoor

Basic scanUnclassified/Scanned 3 Sept 2026, 19:29 UTC/1 browser pass/Partial scan

hubspot.com

HubSpot publishes prices only after JavaScript runs, blocking any agent that cannot render pages from understanding what the product costs.

Incomplete scan

The human side of this site could not be measured, so there is no Door Gap to report. The scores below cover only what the scan actually reached.

Human door0
Agent door38
Door Gap-38

Composite

19

Three issues, in priority order

Each one is drawn from evidence recorded during the walks.

3 pieces of evidence and the recommended fix are recorded for this issue.

A work email. We send the report and nothing else unless you ask.

Did this report tell you something you did not know?

We sent a buying agent

15 requests, in order

The agent got through 10 of 15 requests, but could not find a published agent interface. It came up empty on 4 other checks too. That is enough missing for a machine to give up before it reaches a purchase.

  1. 01

    hubspot.com

    reach the site at all

    reached
  2. 02

    /robots.txt

    find out whether machines are welcome

    reached
  3. 03

    hubspot.com

    ask whether the door opens for requests carrying the AI crawlers' names

    reached
  4. 04

    /llms.txt

    read the site's own guide for language models

    reached
  5. 05

    /sitemap.xml

    find out what pages exist

    reached
  6. 06

    /.well-known/security.txt

    find a contact route for machines

    reached
  7. 07

    hubspot.com

    find a published agent interface

    not found
  8. 08

    /.well-known/ai-plugin.json

    find an agent plugin manifest

    not found
  9. 09

    hubspot.com

    find out whether verified agents are recognised

    not found
  10. 10

    hubspot.com

    read the homepage as data rather than as a page

    reached
  11. 11

    hubspot.com

    find a machine readable API spec

    not found
  12. 12

    hubspot.com

    read the developer documentation

    reached
  13. 13

    /pricing/marketing

    read the prices without running JavaScript

    not found
  14. 14

    hubspot.com

    find a comparison page worth citing

    reached
  15. 15

    hubspot.com

    walk the way a visitor would, to a signup form or a product

    reached

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Create an account

Ten dimensions

Not measured is not zero.

The agent door

38 of 100

What a machine can do on your site with nobody watching.

Machine discoverability

Whether a retrieval system can find and read you at all.

89Strong

No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with 293 lines of guidance. The homepage includes 9 schema.org types and a sitemap lists 1098 URLs.

4 observations recorded.

Programmatic onboarding

Whether an agent can get working access without a human.

16Blocking

Developer documentation at developers.hubspot.com shows endpoint examples but no machine-readable OpenAPI spec at any of the 6 standard paths checked. No self-serve API key issuance is documented.

3 observations recorded.

Pricing legibility

Whether total cost can be computed from published numbers.

30Weak

16 prices appear only after JavaScript runs, a client that does not render pages sees no price at all.

1 observation recorded.

Agent-aware instrumentation

Whether you publish anything built for machine callers.

8Blocking

No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not signal support for agent-native protocols.

4 observations recorded.

Machine-fetchable trust

Whether terms, security and status are readable as text.

85Strong

security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves content normally to a real browser.

2 observations recorded.

Commercial rails

Whether a purchase can complete without a sales call.

0Blocking

The pricing page routes to sales without publishing any prices in the raw HTML. Sixteen prices render only after JavaScript, and the page is marked as quote-gated.

2 observations recorded.

The human door

0 of 100

What a first time visitor meets between landing and first value.

Steps to first value

How far a new visitor travels before something useful happens.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Required fields

How much you ask for before you give anything back.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Verification walls

How many gates stand between intent and access.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Error recovery

What happens when someone gets it wrong.

Not measured

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Show the score

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