Basic scanSoftware business · Marketing site/Scanned 8 Sept 2026, 14:12 UTC/1 browser pass

gusto.com

Gusto blocks automated clients at the door while publishing pricing behind the same wall, forcing agents to browse as humans or abandon the evaluation.

Older scan

This report was produced by an earlier version of the scanner. Some findings may not match how the site is measured now.

Human door

What a first time visitor meets between landing and first value.

Agent door

What a machine can do on the site with nobody watching.

Door Gap

Composite

Both doors weigh equally.

Scan your own siteHow the score is computed

Wide. Agents are dropping out well before humans do.

The three issues worth fixing first

Ordered by what the evidence says is costing most. Written for whoever owns the site, not whoever builds it.

1 piece of evidence and the recommended fix are recorded for this issue, with notes written from your own pages.

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This is a basic scan, so it raises the three issues the deterministic evidence supports. A deep scan sends two agents over the site and raises up to ten, each with cited evidence and the screens to prove it.

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1 basic scan a month
3 prioritised fixes, with evidence
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A deep scan every week, another when your site changes, and 3 on demand
Every fix the scan finds, not three
Fixes reopen when a release undoes them
1 watched domain, checked every day
Competitor comparison, 2 per domain

What the agents checked

The audit trail behind every number above. Not measured is not zero.

Agent door23 of 100

Machine discoverability

Gusto publishes llms.txt and allows major AI crawlers in robots.txt, but the homepage and pricing page both refuse HTTP clients while serving real browsers normally.

4 observations recorded.

43Weak

Programmatic onboarding

No API surface exists. The documentation at docs.gusto.com contains 755 characters of text but no credentials, endpoints, code samples, or authentication details.

3 observations recorded.

10Blocking

Pricing legibility

Could not verify: this scan did not reach the pages that would show it.

1 observation recorded.

Human door63 of 100

Steps to first value

The signup form is 2 steps from the homepage. The form collects first name, last name, work email, company name, employee count, password and password confirmation. No verification step appears on the form itself.

1 observation recorded.

80Strong

Required fields

7 of 9 fields on the signup form are required: first name, last name, work email, company name, employee count, password and password confirmation. Google single sign on is offered as an alternative to email.

1 observation recorded.

33Weak

Verification walls

No verification requirement appears on the signup form. Email verification, phone verification or identity checks are not mentioned. Google single sign on bypasses email entry entirely.

1 observation recorded.

80Strong

Error recovery

8 of 16 form inputs carry validation rules. 2 live regions are present for error messaging. No inline error containers are documented. An agent or human can see that some fields have constraints, but error recovery flows are not fully.

1 observation recorded.

58Passable

We sent a buying agent. 15 requests, in order

It got through 4 of 15.

The site refused automated access at gusto.com, so the agent could not reach the site at all.

01gusto.comreach the site at allrefused

02/robots.txtfind out whether machines are welcomereached

03gusto.comask whether the door opens for requests carrying the AI crawlers' namesreached

04/llms.txtread the site's own guide for language modelsreached

05gusto.comfind out what pages existrefused

06/.well-known/security.txtfind a contact route for machinesnot found

07gusto.comfind a published agent interfacenot found

08/.well-known/ai-plugin.jsonfind an agent plugin manifestnot found

09gusto.comfind out whether verified agents are recognisednot found

10gusto.comread the homepage as data rather than as a pagenot found

11gusto.comfind a machine readable API specnot found

12gusto.comread the developer documentationnot found

13/product/pricingread the prices without running JavaScriptrefused

14gusto.comfind a comparison page worth citingrefused

15/invite/companywalk the way a visitor would, to a signup form or a productreached

The three issues worth fixing first

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What the agents checked

For a portfolio and a release cadence.

We sent a buying agent. 15 requests, in order