Deep scanRetail storefront · Storefront property/Scanned 3 Sept 2026, 19:39 UTC/2 agent walks, 18 requests
burton.com
Burton's catalog and checkout are unusually agent-ready, but the one product an agent walked showed two different prices for the same item.
Two issues, in priority order
Each one is drawn from evidence recorded during the walks.
1 piece of evidence and the recommended fix are recorded for this issue.
We sent a buying agent
18 requests, in order
The agent got through 10 of 18 requests, but could not find a contact route for machines. It came up empty on 7 other checks too.
- 01reached
www.burton.com
reach the site at all
- 02reached
/robots.txt
find out whether machines are welcome
- 03reached
www.burton.com
ask whether the door opens for requests carrying the AI crawlers' names
- 04reached
/llms.txt
read the site's own guide for language models
- 05reached
/sitemap.xml
find out what pages exist
- 06not found
/.well-known/security.txt
find a contact route for machines
- 07not found
www.burton.com
find a published agent interface
- 08not found
/.well-known/ai-plugin.json
find an agent plugin manifest
- 09not found
www.burton.com
find out whether verified agents are recognised
- 10not found
www.burton.com
read the homepage as data rather than as a page
- 11not found
www.burton.com
find a machine readable API spec
- 12not found
www.burton.com
read the developer documentation
- 13reached
www.burton.com
read the prices without running JavaScript
- 14reached
www.burton.com
read the product catalogue as data
- 15reached
www.burton.com
read a product page as data
- 16reached
www.burton.com
read the returns and shipping terms
- 17reached
www.burton.com
walk the way a visitor would, to a signup form or a product
- 18not found
/cart
check if guest checkout is possible without login
Ten dimensions
Not measured is not zero.
The agent door
64 of 100What a machine can do on your site with nobody watching.
Machine discoverability
Whether a retrieval system can find and read you at all.
Robots.txt names every major AI crawler as allowed, a 477-URL sitemap lists products directly, llms.txt is published, and product pages carry price and currency in markup. Nothing blocks discovery.
4 observations recorded.
Programmatic onboarding
Whether an agent can get working access without a human.
No account is required to browse or add to cart, but there is no developer documentation, API surface, or key-issuance path of any kind, and guest checkout completion was not confirmed by the scan.
3 observations recorded.
Pricing legibility
Whether total cost can be computed from published numbers.
Prices sit in raw HTML on all 3 product pages checked and in Product JSON-LD with currency, availability and a GTIN. But the visible price ($100) diverged from the structured price ($9.95) on the same walked page.
2 observations recorded.
Agent-aware instrumentation
Whether you publish anything built for machine callers.
No MCP manifest at the 3 standard paths checked, but a Universal Commerce Protocol manifest publishes 8 capabilities and 3 payment handlers. Reviews and ratings are absent from structured data entirely.
4 observations recorded.
Machine-fetchable trust
Whether terms, security and status are readable as text.
No security.txt exists. Returns and shipping policies read as plain text at dedicated pages, and the homepage answers automated requests cleanly, but none of that policy text is attached to product data.
3 observations recorded.
Commercial rails
Whether a purchase can complete without a sales call.
Product markup carries price, currency, GTIN and brand, the catalogue answers as data at /products.json, and a UCP manifest declares checkout, cart, order and 3 payment handlers.
4 observations recorded.
The human door
74 of 100What a first time visitor meets between landing and first value.
Steps to first value
How far a new visitor travels before something useful happens.
A product with a visible price and an add to cart control is 2 clicks from the homepage. Nothing intervenes between arrival and a buyable item.
1 observation recorded.
Required fields
How much you ask for before you give anything back.
No account gate appears before purchase, and Shop Pay and PayPal wallets let a shopper skip form fields entirely on the product page walked.
1 observation recorded.
Verification walls
How many gates stand between intent and access.
No sign-in requirement was found on the product page reached during the walk. Nothing observed stands between a visitor and adding an item to cart.
1 observation recorded.
Error recovery
What happens when someone gets it wrong.
Of 4 form inputs on the walked product page, only 1 carries a validation constraint, and no live region exists to announce an error to a non-visual client.
1 observation recorded.
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