The human door · computed, not judged
Steps to first value
How far a new visitor travels before something useful happens.
How it is scored
0 to 20
more than six steps, or the only path forward is a demo request.
40 to 60
four to six steps, with signup required before anything useful is visible.
80 to 100
something genuinely useful is visible within three steps.
What the scanner checks
- How many steps separate the homepage from something genuinely useful
- Whether the primary call to action leads to a product or to a demo request
- Whether anything can be seen before an account exists