# The Farmer's Dog: 29 point Door Gap
- Site: thefarmersdog.com
- Scanned: 2026-09-08
- Scan type: Basic scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/thefarmersdog-u7y9h9
- Scanner version: 12
Pricing is hidden behind a signup wall, blocking both humans and agents from understanding what the product costs.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 64/100 |
| Agents | 35/100 |
| Composite | 50/100 |
| Door Gap | 29 points |
| Percentile | 13th |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 8 of 14 requests, but could not find a contact route for machines. It came up empty on 5 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- ok      read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.** (programmatic_onboarding)
2. **No OpenAPI specification was found at the 6 standard paths checked, so a client must be written from prose instead of generated.** (programmatic_onboarding)
3. **No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.** (agent_aware_instrumentation)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/thefarmersdog-u7y9h9
## Files generated from this scan
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **A pricing page that states a price** at `/pricing.md`, 1 hour, no developer needed. Verify: The next scan reads at least one price in the raw HTML of the pricing page.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/thefarmersdog-u7y9h9
## The agent door
- **machine_discoverability** 90/100. No AI crawler is blocked by robots.txt or user agent rules. The site publishes llms.txt, declares a sitemap with 12 URLs, and serves schema.org markup for Organization, Place and AggregateRating on the homepage.
- **programmatic_onboarding** 10/100. No API documentation is linked from the homepage or discoverable in raw HTML. No OpenAPI spec exists at any of the 6 standard paths checked. The site offers no programmatic entry point for agents to complete transactions.
- **pricing_legibility** 20/100. The pricing page says 'starting at' once but provides no figure after it. No prices appear in raw HTML or after rendering. The page is not gated behind a quote or demo request, but the actual cost remains completely hidden.
- **agent_aware_instrumentation** 8/100. No MCP manifest is published at any of the 3 standard paths checked. The site does not declare support for Claude's Model Context Protocol or any other agent-aware protocol.
- **machine_fetchable_trust** 40/100. No security.txt file is published at /.well-known/security.txt; the server returns a web page instead. The homepage does respond to automated requests with structured data, but no security contact or vulnerability disclosure policy is.
- **commercial_rails** 40/100. A self-serve signup form is reachable from the homepage in 3 steps, with 1 field and 0 required fields. The form does not ask for payment information, so the path to purchase cannot be verified from this scan.
## The human door
- **steps_to_first_value** 65/100. The primary call to action, 'Sign Up', is 3 steps from the homepage. The signup form itself contains only 1 field with no required fields, so the immediate barrier is low, but what happens after submission could not be observed.
- **required_fields** 90/100. The signup form contains 1 field total, and 0 of those fields are marked as required. No validation rules are enforced on the input, so a visitor can proceed with minimal friction.
- **verification_walls** 65/100. No verification requirement appears on the signup page itself. The form does not ask for email confirmation, phone verification, or identity checks before submission, though what happens after submission could not be observed.
- **error_recovery** 35/100. The single input on the signup form carries 0 validation rules and 0 inline error containers. If a visitor enters invalid data, the form provides no guidance on what went wrong or how to correct it.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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