# Planhat: 22 point Door Gap
- Site: planhat.com
- Scanned: 2026-09-08
- Scan type: Basic scan
- Business type: b2b_saas
- Report: https://www.seconddoor.io/r/planhat-76g42b
- Scanner version: 12
Planhat publishes no prices and routes all buyers to a sales demo, blocking agents from computing cost before signup.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 54/100 |
| Agents | 32/100 |
| Composite | 43/100 |
| Door Gap | 22 points |
| Percentile | 8th |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 6 of 15 requests, but could not read the site's own guide for language models. It came up empty on 8 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- missing read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- ok      read the developer documentation
- missing read the prices without running JavaScript
- missing find a comparison page worth citing
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **Pricing is hidden behind a demo request form, preventing agents and evaluators from computing cost before engaging sales.** (pricing_legibility)
2. **No API key can be obtained without human contact, blocking agents from testing integration or building clients.** (programmatic_onboarding)
3. **No machine-readable specification or protocol is published for agents to discover Planhat's capabilities or invoke actions.** (agent_aware_instrumentation)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/planhat-76g42b
## Files generated from this scan
- **A pricing page that states a price** at `/pricing.md`, 1 hour, no developer needed. Verify: The next scan reads at least one price in the raw HTML of the pricing page.
- **A comparison page brief** at `/compare/planhat-vs-competitor`, 3 hours, no developer needed. Verify: The next scan finds a comparison page listed in the sitemap or linked from the homepage, and reads its text without JavaScript.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **llms.txt** at `/llms.txt`, 15 minutes, no developer needed. Verify: The next scan fetches /llms.txt as text and the llms.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/planhat-76g42b
## The agent door
- **machine_discoverability** 68/100. The site allows AI crawlers by name in robots.txt and serves them the homepage normally. A sitemap lists 1142 URLs. However, no schema.org markup appears on the homepage, and no llms.txt or ai-plugin.json is published, so machines cannot.
- **programmatic_onboarding** 24/100. Authentication is documented, code samples are provided.
- **pricing_legibility** 12/100. The pricing page at /pricing publishes zero prices in raw HTML or rendered output. The page routes all visitors to a demo request form instead. No pricing schema is present.
- **agent_aware_instrumentation** 8/100. No MCP manifest is published at any of the 3 standard paths checked. The site offers no machine-readable protocol for agents to discover capabilities or invoke actions.
- **machine_fetchable_trust** 40/100. No security.txt is published at /.well-known/security.txt. The homepage responds to automated requests, but no trust signals are machine-readable. A security contact or vulnerability disclosure policy is not discoverable by machines.
- **commercial_rails** 40/100. A self-serve signup form is reachable 2 steps from the homepage at /size/smb. The form does not ask for payment information. However, the pricing page routes to a demo, and no API key can be obtained without human contact, so the.
## The human door
- **steps_to_first_value** 80/100. The primary call to action, 'Planhat for Start Ups', is 2 steps from the homepage and leads to a signup form. The form is immediately accessible without prior authentication or verification.
- **required_fields** 25/100. The signup form contains 43 fields total, of which 8 are required. Required fields include company email and email address. The form does not ask for payment, so a visitor can enter minimal data to proceed, but the field count is high.
- **verification_walls** 65/100. No verification requirement appears on the signup page itself. No CAPTCHA, email confirmation step, or phone verification is visible in the rendered form. However, what verification occurs after form submission is not observed in this scan.
- **error_recovery** 45/100. 10 of 43 form inputs carry validation rules, indicating some client-side error handling. No inline error containers or live regions are present on the page, so error messages may not be announced to assistive technology or displayed inline.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp