# Patagonia: 81 point Door Gap
- Site: patagonia.com
- Scanned: 2026-09-03
- Scan type: Basic scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/patagonia-paffxu
- Scanner version: 9
A major retailer blocks automated clients from accessing its homepage, leaving machines unable to discover products or pricing.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 94/100 |
| Agents | 13/100 |
| Composite | 54/100 |
| Door Gap | 81 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 4 of 14 requests, but could not find out whether machines are welcome. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- missing find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- missing read the site's own guide for language models
- missing find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.** (programmatic_onboarding)
2. **Automated clients are blocked or served a stripped page, preventing machines from discovering products and pricing.** (machine_discoverability)
3. **The site publishes no API documentation, OpenAPI specification, or developer onboarding path.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/patagonia-paffxu
## Files generated from this scan
- **Let verified assistants through** at `notes`, 1 hour, developer. Verify: The next scan opens the homepage and the key pages in a real browser and under the search crawler names, and every one is served.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **sitemap.xml** at `/sitemap.xml`, 20 minutes, no developer needed. Verify: The next scan fetches /sitemap.xml, finds a urlset, and the sitemap check passes.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **llms.txt** at `/llms.txt`, 15 minutes, no developer needed. Verify: The next scan fetches /llms.txt as text and the llms.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/patagonia-paffxu
## The agent door
- **machine_discoverability** 13/100. No sitemap, no schema.org markup, and a real browser is refused or served a stripped page with only 97 characters of content. Automated clients cannot read the catalog or understand what is offered.
- **programmatic_onboarding** 20/100. No API documentation is linked from the homepage, no OpenAPI spec at any standard path, and no developer portal is discoverable. The product requires no account, so programmatic access has no entry point.
- **pricing_legibility** null/100. Could not verify: this scan did not reach the pages that would show it.
- **agent_aware_instrumentation** 8/100. No MCP manifest at the three standard paths checked. No ai-plugin.json or Web Bot Auth signals. The site publishes no machine-readable instructions for agents to follow.
- **machine_fetchable_trust** 15/100. No security.txt published at /.well-known/security.txt. No llms.txt or robots.txt to signal policy. Machines have no way to verify the site's security posture or access rules.
- **commercial_rails** 10/100. .
## The human door
- **steps_to_first_value** 95/100. The product is usable immediately with no account required and no signup form. A visitor can browse and act without any prerequisite steps, though automated clients cannot reach the content.
- **required_fields** 100/100. No form exists on the homepage. Nothing is asked of a visitor because the site requires no account and no signup. Zero required fields.
- **verification_walls** 100/100. No account system exists, so there is nothing to verify. A visitor can use the site without email confirmation, phone verification, or any other gate.
- **error_recovery** 80/100. No form means no validation errors to recover from. The site offers no error messages or recovery paths because it asks for nothing from visitors.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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