# Patagonia: 81 point Door Gap
- Site: patagonia.com
- Scanned: 2026-09-08
- Scan type: Basic scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/patagonia-j64rz4
- Scanner version: 12
A major retailer blocks automated access entirely, serving stripped pages to browsers and refusing API discovery.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 94/100 |
| Agents | 13/100 |
| Composite | 54/100 |
| Door Gap | 81 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 4 of 14 requests, but could not find out whether machines are welcome. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- missing find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- missing read the site's own guide for language models
- missing find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.** (programmatic_onboarding)
2. **A real browser receives a stripped page of 97 characters, blocking assistant shopping and human browsing alike.** (machine_discoverability)
3. **No API documentation, OpenAPI spec, or agent integration points are published, blocking programmatic access entirely.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/patagonia-j64rz4
## Files generated from this scan
- **Let verified assistants through** at `notes`, 1 hour, developer. Verify: The next scan opens the homepage and the key pages in a real browser and under the search crawler names, and every one is served.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **sitemap.xml** at `/sitemap.xml`, 20 minutes, no developer needed. Verify: The next scan fetches /sitemap.xml, finds a urlset, and the sitemap check passes.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **llms.txt** at `/llms.txt`, 15 minutes, no developer needed. Verify: The next scan fetches /llms.txt as text and the llms.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/patagonia-j64rz4
## The agent door
- **machine_discoverability** 13/100. No sitemap, no schema.org markup, and a real browser receives a stripped page of 97 characters instead of full content. AI crawlers are not explicitly blocked but get nothing useful to read.
- **programmatic_onboarding** 20/100. No API documentation is linked from the homepage in raw HTML or rendered form. No OpenAPI spec exists at any of the 6 standard paths. The product requires no account, so there is nothing to onboard into programmatically.
- **pricing_legibility** null/100. Could not verify: this scan did not reach the pages that would show it.
- **agent_aware_instrumentation** 8/100. No MCP manifest published at any of the 3 standard paths. No ai-plugin.json, no llms.txt, and no Web Bot Auth signals. The site makes no attempt to declare itself to agent frameworks.
- **machine_fetchable_trust** 15/100. No security.txt published at /.well-known/security.txt. No robots.txt exists to declare crawl policy. No trust signals are machine-readable.
- **commercial_rails** 10/100. .
## The human door
- **steps_to_first_value** 95/100. The product is usable immediately with no signup, no account, and no form. A visitor can browse and act on the site without any prerequisite steps. The only friction is that a browser receives a stripped page.
- **required_fields** 100/100. No form exists on the homepage and no account is required. Nothing is asked of a visitor before they can use the site.
- **verification_walls** 100/100. No account system exists, so there is nothing to verify. A visitor reaches the product with no verification step of any kind.
- **error_recovery** 80/100. No form means no validation errors to recover from. The only error observed is the stripped page served to browsers, which is a rendering issue rather than a recoverable user error.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp