# Patagonia: 85 point Door Gap
- Site: patagonia.com
- Scanned: 2026-09-03
- Scan type: Deep scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/patagonia-e4rux9
- Scanner version: 9
Patagonia's site returns a blank 404 to any automated browser at the homepage itself, so neither AI agents nor scanners can reach the catalog, pricing or anything else.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 94/100 |
| Agents | 9/100 |
| Composite | 52/100 |
| Door Gap | 85 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 4 of 15 requests, but could not find out whether machines are welcome. It came up empty on 10 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- missing find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- missing read the site's own guide for language models
- missing find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
- missing check if any commerce/checkout path is reachable via plain HTTP
## What a visitor meets
1. **Landing page load** (blocked). Navigating to https://www.patagonia.com/ returns an HTTP 404 with body text 'Not found'. No headings, links, buttons or visible text are rendered for an automated visitor. This is the site failing to render at the entry point, not a partial or slow load.
2. **Attempts to find any working page** (blocked). Tried root, /shop/mens, and /home/. Shop path aborted navigation entirely. /home/ returned the same blank 404 as root, no CSS, nav, text or links. Nothing here for an automated visitor to read or act on: no catalog, no pricing, no signup, just a dead 404 across paths.
## Top issues
1. **The homepage and other core paths return blank 404 responses to a real browser, blocking every visitor before any content loads.** (machine_discoverability)
2. **No machine-readable surface exists anywhere on the domain for an agent to onboard against.** (agent_aware_instrumentation)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/patagonia-e4rux9
## Files generated from this scan
- **Let verified assistants through** at `notes`, 1 hour, developer. Verify: The next scan opens the homepage and the key pages in a real browser and under the search crawler names, and every one is served.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **sitemap.xml** at `/sitemap.xml`, 20 minutes, no developer needed. Verify: The next scan fetches /sitemap.xml, finds a urlset, and the sitemap check passes.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **llms.txt** at `/llms.txt`, 15 minutes, no developer needed. Verify: The next scan fetches /llms.txt as text and the llms.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/patagonia-e4rux9
## The agent door
- **machine_discoverability** 13/100. No AI crawler is explicitly blocked, but a real browser gets a stripped 97-character page, there is no sitemap and no schema.org markup anywhere on the homepage. Machines cannot map what this site offers.
- **programmatic_onboarding** 10/100. No developer documentation, no OpenAPI spec, and no signup or sign-in flow anywhere on the homepage or standard paths. The product needs no account, but there is also no API path for an agent to act on.
- **pricing_legibility** null/100. Could not verify: this scan did not reach the pages that would show it.
- **agent_aware_instrumentation** 8/100. No MCP manifest at any of the three standard paths, no ai-plugin.json, no OpenAPI spec at six standard paths. There is no machine-readable surface for an agent to instrument against.
- **machine_fetchable_trust** 15/100. No security.txt, no robots.txt (404), no sitemap declared anywhere. A machine has no published trust or crawl signal to check before acting.
- **commercial_rails** 0/100. .
## The human door
- **steps_to_first_value** 95/100. The product is usable immediately with no account and no signup required, so there is effectively no step between arrival and use, where the site renders at all.
- **required_fields** 100/100. Nothing is asked of a visitor because there is no form on the homepage. There is no field burden to score against.
- **verification_walls** 100/100. There is no account system, so there is nothing to verify. No email confirmation, no phone check, no identity gate stands between a visitor and the site.
- **error_recovery** 80/100. There is no form to submit incorrectly, so there is no error state to recover from. The score reflects the absence of a failure mode rather than a tested recovery path.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp