# patagonia.com: 85 point Door Gap
- Site: patagonia.com
- Scanned: 2026-09-03
- Scan type: Deep scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/patagonia-bsd7j8
- Scanner version: 10
Automated visitors, including the AI agents that now do shopping, hit a 404 or a near-blank page at the front door, so nothing downstream can be evaluated.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 94/100 |
| Agents | 9/100 |
| Composite | 52/100 |
| Door Gap | 85 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 4 of 14 requests, but could not find out whether machines are welcome. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- missing find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- missing read the site's own guide for language models
- missing find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
## What a visitor meets
1. **Landing page** (blocked). https://www.patagonia.com/ returned HTTP 404 with body text 'Not found'. No headings, links, buttons or visible text were rendered. This is a rendering or routing failure on the site's end for an automated visitor, not a judgment on design.
2. **Attempted alternate entry points** (blocked). Tried /home/ and /shop/new-arrivals as likely landing or category pages. Both returned HTTP 404 with no rendered content, same as the root domain. The failure is consistent across paths, suggesting the site is not serving content to this automated visitor at all.
## Top issues
1. **Automated browsers are served a near-empty page or a 404 at the domain root, which blocks both AI shopping agents and human visitors using automation.** (machine_discoverability)
2. **No robots.txt and no sitemap are published, so crawlers have no declared map of the site.** (machine_fetchable_trust)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/patagonia-bsd7j8
## Files generated from this scan
- **Let verified assistants through** at `notes`, 1 hour, developer. Verify: The next scan opens the homepage and the key pages in a real browser and under the search crawler names, and every one is served.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **sitemap.xml** at `/sitemap.xml`, 20 minutes, no developer needed. Verify: The next scan fetches /sitemap.xml, finds a urlset, and the sitemap check passes.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **llms.txt** at `/llms.txt`, 15 minutes, no developer needed. Verify: The next scan fetches /llms.txt as text and the llms.txt check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/patagonia-bsd7j8
## The agent door
- **machine_discoverability** 13/100. A real browser opened the homepage and got 97 characters of rendered content, no headings or links. No sitemap, no robots.txt, no schema.org markup anywhere checked.
- **programmatic_onboarding** 10/100. No developer docs, OpenAPI spec, or MCP manifest at any of the 9 standard paths checked. No signup flow exists either, but that matches a site with no account system, not an API program.
- **pricing_legibility** null/100. Could not verify: this scan did not reach the pages that would show it.
- **agent_aware_instrumentation** 8/100. No MCP manifest at any of the 3 standard paths and no Web Bot Auth signals. There is no visible mechanism for an agent to identify itself or act with authority on this site.
- **machine_fetchable_trust** 15/100. No security.txt, no sitemap, no robots.txt. A machine has no signed or declared way to verify what this domain is or trust its intent.
- **commercial_rails** 0/100. .
## The human door
- **steps_to_first_value** 95/100. The entry_path probe found no signup and no sign-in anywhere on the homepage. A visitor who can actually load the site needs zero steps to reach whatever it offers.
- **required_fields** 100/100. There is no form anywhere on the homepage, so nothing is asked of a visitor. Zero fields is the best possible outcome for this dimension.
- **verification_walls** 100/100. No account system exists, so there is no email, phone, or identity check standing between a visitor and the content.
- **error_recovery** 80/100. With no form present there is nothing to submit incorrectly, so no error states were observed to test. The absence of forms caps how much can go wrong here.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp