# HubSpot: 42 point Door Gap
- Site: hubspot.com
- Scanned: 2026-09-07
- Scan type: Basic scan
- Business type: b2b_saas
- Report: https://www.seconddoor.io/r/hubspot-cnnae8
- Scanner version: 10
Prices render only in JavaScript, the signup form is blocked to agents by robots.txt, and API integration requires hand-written clients from prose documentation.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 80/100 |
| Agents | 38/100 |
| Composite | 59/100 |
| Door Gap | 42 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 9 of 15 requests, but could not find a published agent interface. It came up empty on 5 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- ok      find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- ok      read the homepage as data rather than as a page
- missing find a machine readable API spec
- ok      read the developer documentation
- missing read the prices without running JavaScript
- ok      find a comparison page worth citing
- missing walk the way a visitor would, to a signup form or a product
## Top issues
1. **Prices appear only after JavaScript runs, so a client that reads raw HTML sees no price at all.** (pricing_legibility)
2. **No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.** (agent_aware_instrumentation)
3. **API integration requires hand-written clients from prose documentation because no machine readable specification is published.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/hubspot-cnnae8
## Files generated from this scan
- **Prices in the HTML, not only after JavaScript** at `pricing page`, 1 hour, developer. Verify: The next scan reads the prices in the raw HTML of the pricing page, with none needing JavaScript to appear.
- **Pricing as Offer structured data** at `pricing page`, 20 minutes, developer. Verify: The next scan reads Offer structured data with a price and currency on the pricing page, and the pricing check credits it.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **pricing.md** at `/pricing.md`, 20 minutes, no developer needed. Verify: The next scan fetches /pricing.md as text and records pricing as machine readable.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/hubspot-cnnae8
## The agent door
- **machine_discoverability** 89/100. No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with a declared intent for assistants. A sitemap lists 1194 URLs and the homepage carries 9 schema.org types.
- **programmatic_onboarding** 16/100. The API documentation at developers.hubspot.com shows endpoint examples but no machine readable specification. A client must be written by hand from prose.
- **pricing_legibility** 30/100. 16 prices are rendered on the pricing page but only after JavaScript executes. The raw HTML contains zero prices. A client that does not render pages sees no pricing at all, making cost evaluation impossible without a browser.
- **agent_aware_instrumentation** 8/100. No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not expose machine readable integration points for agents to discover and use its capabilities.
- **machine_fetchable_trust** 85/100. security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves structured data.
- **commercial_rails** 0/100. The pricing page routes to sales without publishing any prices in the raw HTML. Prices appear only after JavaScript renders, and the page is gated to sales for custom quotes. An agent cannot compute total cost from published tiers.
## The human door
- **steps_to_first_value** 80/100. The signup page at app.hubspot.com is 2 steps from the homepage. However, robots.txt at app.hubspot.com contains 'Disallow: /' which closes the signup form to automated visitors honouring the standard.
- **required_fields** null/100. Could not verify: this scan did not reach the pages that would show it.
- **verification_walls** null/100. Could not verify: this scan did not reach the pages that would show it.
- **error_recovery** null/100. Could not verify: this scan did not reach the pages that would show it.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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