# HubSpot: -38 point Door Gap
- Site: hubspot.com
- Scanned: 2026-09-03
- Scan type: Basic scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/hubspot-5969yn
- Scanner version: 9
HubSpot publishes prices only after JavaScript runs, blocking any agent that cannot render pages from understanding what the product costs.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 0/100 |
| Agents | 38/100 |
| Composite | 19/100 |
| Door Gap | -38 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 10 of 15 requests, but could not find a published agent interface. It came up empty on 4 other checks too. That is enough missing for a machine to give up before it reaches a purchase.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- ok      find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- ok      read the homepage as data rather than as a page
- missing find a machine readable API spec
- ok      read the developer documentation
- missing read the prices without running JavaScript
- ok      find a comparison page worth citing
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **Prices are hidden behind JavaScript execution, making the cost of every product tier invisible to agents that cannot render pages.** (pricing_legibility)
2. **No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.** (agent_aware_instrumentation)
3. **No OpenAPI specification is published at any standard path, forcing clients to reverse-engineer the API from prose documentation alone.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/hubspot-5969yn
## Files generated from this scan
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Prices in the HTML, not only after JavaScript** at `pricing page`, 1 hour, developer. Verify: The next scan reads the prices in the raw HTML of the pricing page, with none needing JavaScript to appear.
- **Pricing as Offer structured data** at `pricing page`, 20 minutes, developer. Verify: The next scan reads Offer structured data with a price and currency on the pricing page, and the pricing check credits it.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
- **pricing.md** at `/pricing.md`, 20 minutes, no developer needed. Verify: The next scan fetches /pricing.md as text and records pricing as machine readable.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/hubspot-5969yn
## The agent door
- **machine_discoverability** 89/100. No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with 293 lines of guidance. The homepage includes 9 schema.org types and a sitemap lists 1098 URLs.
- **programmatic_onboarding** 16/100. Developer documentation at developers.hubspot.com shows endpoint examples but no machine-readable OpenAPI spec at any of the 6 standard paths checked. No self-serve API key issuance is documented.
- **pricing_legibility** 30/100. 16 prices appear only after JavaScript runs, a client that does not render pages sees no price at all.
- **agent_aware_instrumentation** 8/100. No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not signal support for agent-native protocols.
- **machine_fetchable_trust** 85/100. security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves content normally to a real browser.
- **commercial_rails** 0/100. The pricing page routes to sales without publishing any prices in the raw HTML. Sixteen prices render only after JavaScript, and the page is marked as quote-gated.
## The human door
- **steps_to_first_value** null/100. Could not verify: this scan did not reach the pages that would show it.
- **required_fields** null/100. Could not verify: this scan did not reach the pages that would show it.
- **verification_walls** null/100. Could not verify: this scan did not reach the pages that would show it.
- **error_recovery** null/100. Could not verify: this scan did not reach the pages that would show it.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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