# Hims: 66 point Door Gap
- Site: hims.com
- Scanned: 2026-09-08
- Scan type: Basic scan
- Business type: unknown
- Report: https://www.seconddoor.io/r/hims-9s53aa
- Scanner version: 15
Automated clients are blocked at the HTTP layer, preventing both AI agents and programmatic access to pricing, signup, and documentation.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 80/100 (1/4 dimensions) |
| Agents | 14/100 (4/6 dimensions) |
| Composite | 47/100 |
| Door Gap | 66 points |
The human score is the mean of the measured human dimensions, the agent score the mean of the measured agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The site refused automated access at hims.com, so the agent could not reach the site at all.
- blocked reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- blocked read the site's own guide for language models
- blocked find out what pages exist
- blocked find a contact route for machines
- blocked find a published agent interface
- blocked find an agent plugin manifest
- blocked find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- blocked find a machine readable API spec
- missing read the developer documentation
- blocked read the prices without running JavaScript
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **/, /pricing turn a real browser's own request away, so the wall sits below HTTP and no crawler reaches the page.** (machine_discoverability)
2. **Automated clients are blocked at the HTTP layer, preventing machines from reading pricing, documentation, and signup pages.** (machine_discoverability)
3. **No API documentation or programmatic onboarding path is published or discoverable.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/hims-9s53aa
## Files generated from this scan
- **Let verified assistants through** at `notes`, 1 hour, developer. Verify: The next scan opens the homepage and the key pages in a real browser and under the search crawler names, and every one is served.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/hims-9s53aa
## The agent door
- **machine_discoverability** 13/100. No AI crawler is blocked, a real browser is refused or served a stripped page, which is how assistant shopping arrives, no sitemap, no schema.org markup, the homepage turns a real browser's own request away, so the wall sits below HTTP.
- **programmatic_onboarding** 10/100. No API documentation is linked from the homepage. Automated access to all six standard OpenAPI paths was refused with HTTP 403. The site offers no programmatic entry point that an agent or integration can discover or use.
- **pricing_legibility** not measured. Could not verify: this scan did not reach the pages that would show it.
- **agent_aware_instrumentation** 8/100. No MCP manifest.
- **machine_fetchable_trust** 25/100. The security.txt file could not be checked because automated access was refused with HTTP 403. The homepage refuses automated clients outright at the HTTP layer. No trust signals are machine-readable.
- **commercial_rails** not measured. Could not verify: this scan did not reach the pages that would show it.
## The human door
- **steps_to_first_value** 80/100. The signup page is 2 steps from the homepage via a 'Get started' call to action. However, a real browser was refused with an automated traffic challenge when attempting to reach it, so the form itself could not be read.
- **required_fields** not measured. Could not verify: this scan did not reach the pages that would show it.
- **verification_walls** not measured. Could not verify: this scan did not reach the pages that would show it.
- **error_recovery** not measured. Could not verify: this scan did not reach the pages that would show it.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp