# Glossier: 23 point Door Gap
- Site: glossier.com
- Scanned: 2026-09-08
- Scan type: Basic scan
- Business type: ecommerce
- Report: https://www.seconddoor.io/r/glossier-xte3n4
- Scanner version: 12
A Shopify storefront with agent checkout capability but no API documentation for programmatic product discovery.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 85/100 |
| Agents | 62/100 |
| Composite | 74/100 |
| Door Gap | 23 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 11 of 17 requests, but could not find a contact route for machines. It came up empty on 5 other checks too.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- ok      read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      read the product catalogue as data
- ok      read a product page as data
- ok      read the returns and shipping terms
- ok      walk the way a visitor would, to a signup form or a product
## Top issues
1. **The visible price on product pages ($40 for samples) differs from the structured price ($0.00), creating confusion for agents parsing cost.** (pricing_legibility)
2. **No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.** (programmatic_onboarding)
3. **The catalogue feed at /products.json is undiscoverable without prior knowledge of the endpoint URL.** (programmatic_onboarding)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/glossier-xte3n4
## Files generated from this scan
- **Product markup snippet for every product page** at `snippets/seconddoor-product-jsonld.liquid`, 30 minutes, developer. Verify: The next scan reads price, currency and availability in the Product markup of every product page it samples, with the structured price matching the catalogue feed.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Return policy and shipping structured data** at `product page`, 30 minutes, developer. Verify: The next scan reads a MerchantReturnPolicy on the product pages, and OfferShippingDetails when the shipping node was published.
- **Link the policy pages from the product page** at `notes`, 30 minutes, no developer needed. Verify: The next scan finds the returns and shipping policy pages linked from a product page.
- **Variants missing a GTIN or a brand** at `catalog-identifiers.csv`, 5 minutes, no developer needed. Verify: The next scan reads the catalogue feed and finds a valid GTIN on at least nine in ten variants and a brand on at least nine in ten products.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/glossier-xte3n4
## The agent door
- **machine_discoverability** 100/100. No AI crawler is blocked by robots.txt or user agent rules; llms.txt is published; the sitemap lists 196 URLs including products; the catalogue answers as data at /products.json with 11 products carrying brand and handle; product pages.
- **programmatic_onboarding** 10/100. No API documentation is linked from the homepage or discoverable in raw HTML. The catalogue feed at /products.json requires knowing the endpoint exists; there is no developer portal, API reference, or onboarding guide to help an agent.
- **pricing_legibility** 78/100. 341 prices appear in the homepage HTML and 749 across the 3 product pages checked, all readable without JavaScript. Product structured data publishes price and currency on every page.
- **agent_aware_instrumentation** 49/100. A Universal Commerce Protocol manifest at version 2026-08-25 is published, declaring 8 capabilities and 3 payment handlers, with a storefront MCP endpoint an agent can call. No MCP manifest exists at the 3 standard paths checked.
- **machine_fetchable_trust** 65/100. The returns policy and shipping policy both read as text at their published URLs and are not blocked to automated clients. No security.txt is published.
- **commercial_rails** 70/100. Product markup carries price and currency; the catalogue at /products.json includes brand on each product; returns and shipping policies read as text; a UCP manifest publishes payment handlers and checkout capability.
## The human door
- **steps_to_first_value** 95/100. A product with its price ($40) and an add-to-cart control is reached in 2 steps from the homepage. The product page renders with 7 variant choosers (size and colour options) and accepts PayPal and Afterpay, allowing a shopper to proceed.
- **required_fields** 80/100. The product page does not require an account before adding to cart or checking out. Two express wallets (PayPal and Afterpay) skip the form entirely. The entry path walk found no account requirement blocking the purchase flow.
- **verification_walls** 75/100. No sign-in requirement appears on the product page before purchase. The entry path walk did not encounter email verification, phone verification, or account creation as a mandatory step to reach checkout.
- **error_recovery** 90/100. The product page presents 7 size or colour choosers, allowing a shopper to correct variant selections before committing to purchase. The validation layer includes 2 inline error containers and 8 live regions to guide correction.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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