# Faherty Brand: 15 point Door Gap
- Site: fahertybrand.com
- Scanned: 2026-09-04
- Scan type: Deep scan
- Business type: ecommerce
- Report: https://www.seconddoor.io/r/fahertybrand-ubahs2
- Scanner version: 10
Faherty's catalogue and checkout are both machine readable, but the price an agent renders on the page does not match the price in the structured data it reads.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 85/100 |
| Agents | 70/100 |
| Composite | 78/100 |
| Door Gap | 15 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 12 of 18 requests, but could not find a contact route for machines. It came up empty on 5 other checks too.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- ok      read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      read the product catalogue as data
- ok      read a product page as data
- ok      read the returns and shipping terms
- ok      walk the way a visitor would, to a signup form or a product
- ok      Check if cart/checkout requires account creation
## What a visitor meets
1. **Landing page** (smooth). Homepage is a fashion banner "FALL in JAPAN" with CTAs for Men's and Women's New Arrivals. Clear within seconds this is a clothing retailer. Nav covers Men, Women, Accessories, Kids, Resale, Sale, About. Free shipping over $150 banner. A "Faherty AI" chat widget sits bottom right.
2. **Category listing page** (smooth). Men's New Arrivals shows 191 results with prices displayed directly on each tile, no need to click in for cost. Filter and sort options present. Prices range roughly $68 to $398, consistent with a premium casualwear positioning. Product cards show color swatches and wishlist heart icons, no login required to browse.
## Top issues
1. **Product reviews load only through client-side Yotpo script, so the review text never reaches a client that does not execute JavaScript.** (machine_fetchable_trust)
2. **The price rendered on the product page does not match the price in the same page's structured data.** (pricing_legibility)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/fahertybrand-ubahs2
## Files generated from this scan
- **Put Yotpo reviews in the page** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds review text in the server HTML of a product page.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Link the policy pages from the product page** at `notes`, 30 minutes, no developer needed. Verify: The next scan finds the returns and shipping policy pages linked from a product page.
- **Variants missing a GTIN or a brand** at `catalog-identifiers.csv`, 5 minutes, no developer needed. Verify: The next scan reads the catalogue feed and finds a valid GTIN on at least nine in ten variants and a brand on at least nine in ten products.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/fahertybrand-ubahs2
## The agent door
- **machine_discoverability** 100/100. Robots.txt names every major AI crawler as allowed, llms.txt is published, and the 704 URL sitemap lists product pages directly. Nothing blocks discovery.
- **programmatic_onboarding** 20/100. No account or API key is needed to browse or buy: products.json returns 12 products with vendor and price with zero authentication, and a UCP manifest with a storefront MCP endpoint declares checkout, cart and order capabilities.
- **pricing_legibility** 75/100. Prices, currency and availability sit in raw HTML and in Product structured data on all 3 pages checked, with a GTIN identifying each item. But the rendered page showed $150 while the JSON-LD carried $148 for the same product, a.
- **agent_aware_instrumentation** 57/100. A Universal Commerce Protocol manifest and a storefront MCP endpoint publish checkout, cart and order capabilities over 3 payment handlers, and the product feed carries everything a merchant listing needs.
- **machine_fetchable_trust** 77/100. Returns and shipping policies read as plain text and are also embedded in structured data, and the return policy backs an aggregate rating of 4.9 over 17 reviews on product pages.
- **commercial_rails** 90/100. Product markup carries price, currency, GTIN, brand, availability, an aggregate rating, and full shipping and return terms, and the catalogue answers as structured data at /products.json.
## The human door
- **steps_to_first_value** 95/100. A product with its price visible ($150) and an add-to-cart control is two clicks from the homepage, with 9 size or colour choosers available before committing to buy.
- **required_fields** 80/100. Nothing on the product page demands an account before purchase, and three express wallets, Apple Pay, Shop Pay and PayPal, let a buyer skip the form entirely. The cart itself loads without any login prompt.
- **verification_walls** 75/100. No sign-in requirement appears on the product page, and the cart page shows Login as an optional link rather than a gate, so browsing and adding to cart both proceed without identity checks.
- **error_recovery** 90/100. 9 size or colour choosers on the product page let a shopper correct a selection before checkout, and 6 of 33 form inputs on the entry path carry validation constraints with 79 inline error containers ready to surface mistakes.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
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