# Burton Snowboards: 11 point Door Gap
- Site: burton.com
- Scanned: 2026-09-03
- Scan type: Deep scan
- Business type: ecommerce
- Report: https://www.seconddoor.io/r/burton-qtq4d6
- Scanner version: 10
Burton's catalog is wide open to agents and shoppers alike, but its own product page quotes two different prices for the same item.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 74/100 |
| Agents | 63/100 |
| Composite | 69/100 |
| Door Gap | 11 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 10 of 17 requests, but could not find a contact route for machines. It came up empty on 6 other checks too.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      read the product catalogue as data
- ok      read a product page as data
- ok      read the returns and shipping terms
- ok      walk the way a visitor would, to a signup form or a product
## What a visitor meets
1. **Landing page** (smooth). Clear within seconds: this is Burton, a snowboarding gear brand selling snowboards, boots, bindings, outerwear and bags. Labor Day sale banner (20% off) is prominent. Navigation is by category (Snowboarding, Men's, Women's, Kids', Bags, Sale). No ambiguity about who this is for: winter sports shoppers.
## Top issues
1. **No security.txt is published, so a machine has no documented route to report a problem.** (machine_fetchable_trust)
2. **The product page's visible price and its structured data price disagree for the same item.** (pricing_legibility)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/burton-qtq4d6
## Files generated from this scan
- **Put Yotpo reviews in the page** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds review text in the server HTML of a product page.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Return policy and shipping structured data** at `product page`, 30 minutes, developer. Verify: The next scan reads a MerchantReturnPolicy on the product pages, and OfferShippingDetails when the shipping node was published.
- **Variants missing a GTIN or a brand** at `catalog-identifiers.csv`, 5 minutes, no developer needed. Verify: The next scan reads the catalogue feed and finds a valid GTIN on at least nine in ten variants and a brand on at least nine in ten products.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/burton-qtq4d6
## The agent door
- **machine_discoverability** 100/100. Robots.txt names and allows every major AI crawler, llms.txt is published, and the sitemap lists all 477 URLs including products. Products.json answers as data with 12 items and vendor fields.
- **programmatic_onboarding** 20/100. No API docs, no OpenAPI spec, and no MCP manifest at any of the 3 standard paths checked. There is no developer-facing onboarding path at all for building against this site programmatically.
- **pricing_legibility** 73/100. Prices sit in raw HTML on all 3 product pages checked and Product JSON-LD carries price, currency and availability with a GTIN. But the rendered page showed $100 while the structured data for the same product read $9.95, a mismatch an.
- **agent_aware_instrumentation** 42/100. No MCP manifest at /.well-known/mcp.json or the other standard paths, but a Universal Commerce Protocol manifest declares 8 capabilities including checkout, cart and order over mcp and embedded transports.
- **machine_fetchable_trust** 65/100. No security.txt at the standard path. Returns and shipping policies read as plain text at 148,000-plus characters each and are linked from product pages, but reviews load only through Yotpo's script with no server-rendered rating or review.
- **commercial_rails** 80/100. Shopify checkout with Shop Pay and PayPal wallets, no account required, and a UCP manifest exposing checkout, cart, order, fulfillment and 3 payment handlers.
## The human door
- **steps_to_first_value** 95/100. A shopper reaches a product with its $100 price and an add-to-cart control in 2 clicks from the homepage. No login, no interstitial, no search dead end recorded.
- **required_fields** 80/100. Nothing on the product page demands an account before purchase, and 2 express wallets, Shop Pay and PayPal, let a buyer skip the form entirely. Only the checkout form itself was not walked past this point.
- **verification_walls** 75/100. No sign-in requirement was found gating the product or cart, so a shopper or agent can proceed to checkout without proving anything about themselves first.
- **error_recovery** 44/100. Of the 5 form inputs found on the product page, only 1 carries a validation constraint and none carry a field-level description. Live regions and inline error containers exist but have little to announce.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp