# Burton Snowboards: 10 point Door Gap
- Site: burton.com
- Scanned: 2026-09-03
- Scan type: Deep scan
- Business type: ecommerce
- Report: https://www.seconddoor.io/r/burton-5f3753
- Scanner version: 9
Burton's catalog and checkout are unusually agent-ready, but the one product an agent walked showed two different prices for the same item.
## Scores
| Measure | Score |
| --- | --- |
| Humans | 74/100 |
| Agents | 64/100 |
| Composite | 69/100 |
| Door Gap | 10 points |
The human score is the mean of the four human dimensions, the agent score the mean of the six agent dimensions, and the Door Gap the difference between them.
## What the machine actually did
The agent got through 10 of 18 requests, but could not find a contact route for machines. It came up empty on 7 other checks too.
- ok      reach the site at all
- ok      find out whether machines are welcome
- ok      ask whether the door opens for requests carrying the AI crawlers' names
- ok      read the site's own guide for language models
- ok      find out what pages exist
- missing find a contact route for machines
- missing find a published agent interface
- missing find an agent plugin manifest
- missing find out whether verified agents are recognised
- missing read the homepage as data rather than as a page
- missing find a machine readable API spec
- missing read the developer documentation
- ok      read the prices without running JavaScript
- ok      read the product catalogue as data
- ok      read a product page as data
- ok      read the returns and shipping terms
- ok      walk the way a visitor would, to a signup form or a product
- missing check if guest checkout is possible without login
## Top issues
1. **No security.txt is published, so a machine has no documented route to report a problem.** (machine_fetchable_trust)
2. **The structured price and the rendered visible price disagree on the same product page during the walk.** (pricing_legibility)
The evidence and the recommended fix for each are on the report page: https://www.seconddoor.io/r/burton-5f3753
## Files generated from this scan
- **Put Yotpo reviews in the page** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds review text in the server HTML of a product page.
- **robots.txt rules for AI crawlers** at `/robots.txt`, 10 minutes, no developer needed. Verify: The next scan reads robots.txt and finds every search and agent crawler allowed, none of them kept off product or pricing paths.
- **Return policy and shipping structured data** at `product page`, 30 minutes, developer. Verify: The next scan reads a MerchantReturnPolicy on the product pages, and OfferShippingDetails when the shipping node was published.
- **Variants missing a GTIN or a brand** at `catalog-identifiers.csv`, 5 minutes, no developer needed. Verify: The next scan reads the catalogue feed and finds a valid GTIN on at least nine in ten variants and a brand on at least nine in ten products.
- **Organization structured data** at `homepage`, 15 minutes, developer. Verify: The next scan reads Organization and WebSite nodes in the homepage JSON-LD and the structured data check passes.
- **security.txt** at `/.well-known/security.txt`, 10 minutes, no developer needed. Verify: The next scan fetches /.well-known/security.txt as text and the security.txt check passes.
- **Machine interfaces: where you stand** at `notes`, 10 minutes, no developer needed. Verify: The next scan finds the interface you published answering at its well-known path, and that check passes.
Each file is written from what this scan found on the site. The content is in the JSON once the evidence is opened: https://www.seconddoor.io/api/reports/burton-5f3753
## The agent door
- **machine_discoverability** 100/100. Robots.txt names every major AI crawler as allowed, a 477-URL sitemap lists products directly, llms.txt is published, and product pages carry price and currency in markup. Nothing blocks discovery.
- **programmatic_onboarding** 20/100. No account is required to browse or add to cart, but there is no developer documentation, API surface, or key-issuance path of any kind, and guest checkout completion was not confirmed by the scan.
- **pricing_legibility** 73/100. Prices sit in raw HTML on all 3 product pages checked and in Product JSON-LD with currency, availability and a GTIN. But the visible price ($100) diverged from the structured price ($9.95) on the same walked page.
- **agent_aware_instrumentation** 42/100. No MCP manifest at the 3 standard paths checked, but a Universal Commerce Protocol manifest publishes 8 capabilities and 3 payment handlers. Reviews and ratings are absent from structured data entirely.
- **machine_fetchable_trust** 65/100. No security.txt exists. Returns and shipping policies read as plain text at dedicated pages, and the homepage answers automated requests cleanly, but none of that policy text is attached to product data.
- **commercial_rails** 85/100. Product markup carries price, currency, GTIN and brand, the catalogue answers as data at /products.json, and a UCP manifest declares checkout, cart, order and 3 payment handlers.
## The human door
- **steps_to_first_value** 95/100. A product with a visible price and an add to cart control is 2 clicks from the homepage. Nothing intervenes between arrival and a buyable item.
- **required_fields** 80/100. No account gate appears before purchase, and Shop Pay and PayPal wallets let a shopper skip form fields entirely on the product page walked.
- **verification_walls** 75/100. No sign-in requirement was found on the product page reached during the walk. Nothing observed stands between a visitor and adding an item to cart.
- **error_recovery** 46/100. Of 4 form inputs on the walked product page, only 1 carries a validation constraint, and no live region exists to announce an error to a non-visual client.
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Scored by SecondDoor. Method: https://www.seconddoor.io/methodology
Scan another site: https://www.seconddoor.io
Rate an issue or this report: POST https://www.seconddoor.io/api/feedback, or the rate_fix tool on https://www.seconddoor.io/api/mcp