{"slug":"zendesk-ds4r5y","companyName":"Zendesk","domain":"zendesk.com","url":"https://zendesk.com","headline":"Zendesk publishes prices and welcomes AI crawlers, but offers no machine readable API spec and no self-serve key issuance for agents to build integrations.","compositeScore":64,"humanScore":68,"agentScore":60,"doorGap":8,"humanMeasured":4,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":12,"scannedAt":"2026-09-08T13:51:20.018Z","unlocked":false,"mission":{"steps":[{"url":"https://www.zendesk.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.zendesk.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.zendesk.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.zendesk.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.zendesk.com/generated_sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.zendesk.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.zendesk.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.zendesk.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.zendesk.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.zendesk.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.zendesk.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.zendesk.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.zendesk.com/pricing/","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.zendesk.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://www.zendesk.com/register/?variant=480a","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 11 of 15 requests, but could not find a published agent interface. It came up empty on 3 other checks too."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":100,"summary":"No AI crawler is blocked by robots.txt or user agent rules. The site serves a real browser normally, publishes llms.txt, declares 1699 URLs in a sitemap, and embeds 13 schema.org types on the homepage including SoftwareApplication.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":18,"summary":"Authentication is documented at /developers/, but no OpenAPI spec exists at any of the 5 standard paths checked. No self-serve API key issuance is available.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":85,"summary":"2 prices are readable without JavaScript on the pricing page: $19 and $55. The page renders 6 prices total including $115, $50, and $83. An enterprise tier routes to sales, which is standard practice.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json exists. No Web Bot Auth signals are present. The site offers no machine readable protocol for agents to discover and invoke its capabilities, leaving.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage answers automated requests with HTTP 200 and serves structured data.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":65,"summary":"Prices are published in raw HTML, a self serve signup form is reachable from the homepage.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The primary call to action, 'Try for free', reaches a signup form in 2 steps from the homepage. The form itself is a single page. This is a short path to trial access, though what happens after submission could not be verified in this scan.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":90,"summary":"The signup form contains 18 fields, and 0 of them are marked as required. A visitor can submit the form with minimal information. This removes friction from the human signup path.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":65,"summary":"No verification requirement appears on the signup page itself. However, email verification or other checks may occur after submission, which this scan could not observe. The visible form presents no walls.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":35,"summary":"0 of 26 form inputs carry validation rules, descriptions, or live error regions. The form offers no inline guidance if a visitor enters invalid data.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":2},"fix":null},{"rank":2,"title":"No OpenAPI specification is published, forcing agents to write API clients by hand from prose documentation.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"Form inputs carry no validation rules or error guidance, leaving visitors without feedback if they enter invalid data.","dimensionKey":"error_recovery","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":"mcp_manifest","key":"issue:agent_aware_instrumentation:mcp_manifest"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"},{"type":"issue","dimensionKey":"error_recovery","checkId":null,"key":"issue:error_recovery:-"}]}}