{"slug":"webflow-9bzg24","companyName":"Webflow","domain":"webflow.com","url":"https://webflow.com","headline":"Webflow publishes real prices and a clean signup CTA, then puts a press-and-hold bot challenge exactly where an agent or scripted buyer needs to act.","compositeScore":20,"humanScore":0,"agentScore":39,"doorGap":-39,"humanMeasured":0,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"deep","siteClass":"b2b_saas","scannerVersion":9,"scannedAt":"2026-09-03T19:35:56.929Z","unlocked":false,"mission":{"steps":[{"url":"https://webflow.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://webflow.com","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://webflow.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://webflow.com","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://webflow.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://webflow.com","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://webflow.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://webflow.com","outcome":"ok","purpose":"find an agent plugin manifest"},{"url":"https://webflow.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://webflow.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://webflow.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://webflow.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://webflow.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://webflow.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://webflow.com/signup","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"},{"url":"https://webflow.com/pricing","outcome":"missing","purpose":"check pricing tiers and checkout path"},{"url":"https://developers.webflow.com/docs/getting-started-with-apps","outcome":"ok","purpose":"check if API key can be self-serve obtained"}],"verdict":"The agent got through 13 of 17 requests, but could not find a published agent interface. It came up empty on 3 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":[{"url":"https://webflow.com/pricing","step":1,"detail":"Headline \"agentic web platform for modern businesses\" is vague. Scrolling reveals it is a website builder for marketing teams. Two CTAs: \"Get started\" (self-serve) and \"Talk to Sales\". Pricing link in nav.","moment":"Landing page","verdict":"friction","screenshot":0},{"url":"https://webflow.com/signup","step":2,"detail":"Prices published without login: Free, Premium $15/mo, Team $2,500/mo, Enterprise custom via sales. Toggle for monthly/yearly. Rare positive for an agent evaluator since totals are computable.","moment":"Pricing page","verdict":"smooth","screenshot":1},{"url":"https://webflow.com/signup","step":3,"detail":"Navigating to /signup returns HTTP 403 and a \"press and hold\" bot challenge. An automated or agent visitor cannot pass this, so the signup form fields cannot be inspected at all. Hard stop for any non-human evaluator.","moment":"Signup page","verdict":"blocked","screenshot":2}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":95,"summary":"Sitemap lists 6510 URLs, 19 schema.org types are present, and no crawler user agent rule blocks the named AI bots. Comparison pages render without JavaScript. Discovery is thoroughly open.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":34,"summary":"There is no self-serve API key. Getting an API credential requires a Workspace with Admin permissions and registering an OAuth app, and advanced access needs a separate 'Developer Workspace' request.","evidence":{"locked":true,"count":4}},{"key":"pricing_legibility","audience":"agent","score":35,"summary":"10 prices sit in the homepage HTML ($6, $4, $25, $200 tiers) and the pricing page itself shows Free, Premium $15/mo, Team $2,500/mo with an Enterprise sales tier, so a buyer can compute cost.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"robots.txt, security.txt, llms.txt and ai-plugin.json all failed to fetch. The homepage itself answers automated requests fine and carries structured Organization data, but the trust surface files a scanner expects are missing.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":20,"summary":"Self-serve pricing and a 'Start for free' CTA exist, but the signup step returns a 403 with a press-and-hold challenge to an automated client, and no pricing.md or OAuth authorization metadata exists to let an agent complete a purchase.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"Getting an API key requires creating a Workspace with Admin permissions and registering an OAuth app, with no direct self-serve key.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"No machine readable API specification exists anywhere a client could fetch, so any integration must be hand-written from prose.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"No machine readable pricing or OAuth metadata exists, so an agent cannot price or provision access without driving the web UI by hand.","dimensionKey":"commercial_rails","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":null,"key":"issue:agent_aware_instrumentation:-"},{"type":"issue","dimensionKey":"commercial_rails","checkId":null,"key":"issue:commercial_rails:-"}]}}