{"slug":"vanta-z9acct","companyName":"Vanta","domain":"vanta.com","url":"https://vanta.com","headline":"Vanta publishes no pricing and routes all buyers to a sales demo, blocking agents from computing cost before signup.","compositeScore":52,"humanScore":57,"agentScore":46,"doorGap":11,"humanMeasured":4,"agentMeasured":6,"percentile":16,"humanPercentile":12,"agentPercentile":32,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":12,"scannedAt":"2026-09-08T14:11:46.627Z","unlocked":false,"mission":{"steps":[{"url":"https://www.vanta.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.vanta.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.vanta.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.vanta.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://www.vanta.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.vanta.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.vanta.comhttps://developer.vanta.com/.well-known/mcp.json","outcome":"ok","purpose":"find a published agent interface"},{"url":"https://www.vanta.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.vanta.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.vanta.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.vanta.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.vanta.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.vanta.com/pricing","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://www.vanta.com","outcome":"missing","purpose":"find a comparison page worth citing"},{"url":"https://www.vanta.com/vanta-delivers","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 7 of 15 requests, but could not read the site's own guide for language models. It came up empty on 7 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":68,"summary":"No AI crawler is blocked by robots.txt, a real browser is served the page normally, and the sitemap lists 1286 URLs. However, the homepage carries no JSON-LD or microdata markup, so machines cannot extract product details, pricing tiers or.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"The developer documentation at developer.vanta.com contains 1513 characters of text but shows no API credentials, endpoints, code samples, authentication documentation or self-serve key issuance.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":12,"summary":"The pricing page at vanta.com/pricing publishes zero prices in raw HTML or rendered output. The page routes visitors to a demo request form instead, making it impossible for an agent to compute total cost of ownership before signup.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":58,"summary":"An MCP manifest is published.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and renders normally in a browser, establishing basic trust signals.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":40,"summary":"A self-serve signup form is reachable 2 steps from the homepage and asks for 14 fields with 7 required. The form does not ask for payment, and the primary call to action routes to a demo request, not a trial or purchase flow.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The signup form is 2 steps from the homepage. However, the form itself is a demo request, not a trial activation, so the path to working access requires a sales conversation after submission.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":25,"summary":"The signup form contains 14 fields total, of which 7 are required: work email, first name, last name, company name, job title, company headcount and company HQ country. This is a high barrier for an agent to clear without human context.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":65,"summary":"No verification requirement appears on the signup page itself. The form does not ask for email confirmation, phone verification or identity proof before submission. What happens after submission could not be observed in this scan.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":58,"summary":"7 of 14 form inputs carry validation rules, providing inline feedback for malformed entries. No live regions or inline error containers were detected, so error messages may not be announced to assistants.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"Vanta publishes no prices on its pricing page, forcing all buyers to request a demo before learning cost.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"The signup form requires 7 of 14 fields, including company headcount and HQ country, which an agent cannot reliably infer.","dimensionKey":"required_fields","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"The developer documentation contains no API endpoints, authentication details, code samples or self-serve key issuance.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":6,"summaries":[{"id":"pricing_publish:pricing-md","kind":"pricing_publish","title":"A pricing page that states a price","path":"/pricing.md","effort":{"minutes":60,"role":"owner"},"outcome":{"dimension":"pricing_legibility","external":["Assistants can quote a starting price instead of routing the buyer to a call."]}},{"id":"comparison_page_brief:compare-vanta-vs-competitor","kind":"comparison_page_brief","title":"A comparison page brief","path":"/compare/vanta-vs-competitor","effort":{"minutes":180,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["A server-rendered comparison page exists for an assistant to cite."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":"pricing_nojs","key":"issue:pricing_legibility:pricing_nojs"},{"type":"issue","dimensionKey":"required_fields","checkId":"entry_path","key":"issue:required_fields:entry_path"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}