{"slug":"sprig-uuqfw8","companyName":"Sprig","domain":"sprig.com","url":"https://sprig.com","headline":"Sprig routes all buyers through sales conversations, blocking self-serve evaluation and programmatic access.","compositeScore":36,"humanScore":45,"agentScore":27,"doorGap":18,"humanMeasured":4,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":12,"scannedAt":"2026-09-08T13:54:57.323Z","unlocked":false,"mission":{"steps":[{"url":"https://sprig.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://sprig.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://sprig.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://sprig.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://sprig.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://sprig.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://sprig.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://sprig.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://sprig.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://sprig.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://sprig.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://sprig.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://sprig.com/pricing","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://sprig.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://sprig.com/demo","outcome":"missing","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 6 of 15 requests, but could not read the site's own guide for language models. It came up empty on 8 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":92,"summary":"No AI crawler is blocked by robots.txt or user agent rules; 11 schema.org types published on the homepage including SoftwareApplication and Offer; sitemap lists 599 URLs; 4 comparison pages are server-rendered and readable without.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":0,"summary":"No API documentation is linked from the homepage. No OpenAPI spec exists at any of the 6 standard paths checked. The only entry point is a sales form that requires a work email, first name, and last name.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":12,"summary":"The pricing page publishes no prices in raw HTML or after rendering. The page copy routes visitors to book a demo instead. No pricing schema is present. An evaluator cannot compute total cost without a sales conversation.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt file is published at /.well-known/security.txt. The homepage answers automated requests and serves structured data, but provides no security contact or vulnerability disclosure policy for machines to find.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":"The primary call to action is 'Book a demo', a sales route. The entry form requires a work email, first name, and last name. There is no self-serve purchase path, no pricing ladder with published tiers, and no way to obtain an API key.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":20,"summary":"The only route to access is a sales form 2 steps from the homepage. Submission leads to a sales conversation, not to working access. An evaluator cannot reach a trial, sandbox, or API key without human intervention.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":25,"summary":"The entry form has 4 fields total, with 3 marked required: work email, first name, and last name. This is a sales qualification form, not a self-serve signup. The required field count reflects the sales-gated entry point.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":65,"summary":"No verification requirement appears on the entry form. The form does not ask for email confirmation, phone verification, or payment method validation before routing to a sales conversation.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":69,"summary":"3 of 4 form inputs carry validation rules (work email, first name, last name). The form provides constraint-based validation but no inline error containers or live regions were observed.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"The only route to an account is a sales conversation, so nobody signs up without talking to a person.","dimensionKey":"steps_to_first_value","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No API documentation or OpenAPI specification is published or linked from the site.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"pricing_publish:pricing-md","kind":"pricing_publish","title":"A pricing page that states a price","path":"/pricing.md","effort":{"minutes":60,"role":"owner"},"outcome":{"dimension":"pricing_legibility","external":["Assistants can quote a starting price instead of routing the buyer to a call."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"steps_to_first_value","checkId":"entry_path","key":"issue:steps_to_first_value:entry_path"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}