{"slug":"patagonia-paffxu","companyName":"Patagonia","domain":"patagonia.com","url":"https://patagonia.com","headline":"A major retailer blocks automated clients from accessing its homepage, leaving machines unable to discover products or pricing.","compositeScore":54,"humanScore":94,"agentScore":13,"doorGap":81,"humanMeasured":4,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"unknown","scannerVersion":9,"scannedAt":"2026-09-03T19:28:41.638Z","unlocked":false,"mission":{"steps":[{"url":"https://patagonia.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://patagonia.com/robots.txt","outcome":"missing","purpose":"find out whether machines are welcome"},{"url":"https://patagonia.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://patagonia.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find out what pages exist"},{"url":"https://patagonia.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://patagonia.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://patagonia.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://patagonia.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://patagonia.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://patagonia.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 4 of 14 requests, but could not find out whether machines are welcome. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":13,"summary":"No sitemap, no schema.org markup, and a real browser is refused or served a stripped page with only 97 characters of content. Automated clients cannot read the catalog or understand what is offered.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":20,"summary":"No API documentation is linked from the homepage, no OpenAPI spec at any standard path, and no developer portal is discoverable. The product requires no account, so programmatic access has no entry point.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest at the three standard paths checked. No ai-plugin.json or Web Bot Auth signals. The site publishes no machine-readable instructions for agents to follow.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":15,"summary":"No security.txt published at /.well-known/security.txt. No llms.txt or robots.txt to signal policy. Machines have no way to verify the site's security posture or access rules.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":".","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"The product is usable immediately with no account required and no signup form. A visitor can browse and act without any prerequisite steps, though automated clients cannot reach the content.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":100,"summary":"No form exists on the homepage. Nothing is asked of a visitor because the site requires no account and no signup. Zero required fields.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":100,"summary":"No account system exists, so there is nothing to verify. A visitor can use the site without email confirmation, phone verification, or any other gate.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":80,"summary":"No form means no validation errors to recover from. The site offers no error messages or recovery paths because it asks for nothing from visitors.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"Automated clients are blocked or served a stripped page, preventing machines from discovering products and pricing.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"The site publishes no API documentation, OpenAPI specification, or developer onboarding path.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"sitemap_xml:sitemap-xml","kind":"sitemap_xml","title":"sitemap.xml","path":"/sitemap.xml","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Search engines and assistant crawlers find every listed page without walking for it."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":null,"key":"issue:machine_discoverability:-"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}