{"slug":"patagonia-j64rz4","companyName":"Patagonia","domain":"patagonia.com","url":"https://patagonia.com","headline":"A major retailer blocks automated access entirely, serving stripped pages to browsers and refusing API discovery.","compositeScore":54,"humanScore":94,"agentScore":13,"doorGap":81,"humanMeasured":4,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"unknown","scannerVersion":12,"scannedAt":"2026-09-08T13:53:53.568Z","unlocked":false,"mission":{"steps":[{"url":"https://patagonia.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://patagonia.com/robots.txt","outcome":"missing","purpose":"find out whether machines are welcome"},{"url":"https://patagonia.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://patagonia.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find out what pages exist"},{"url":"https://patagonia.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://patagonia.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://patagonia.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://patagonia.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://patagonia.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://patagonia.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://patagonia.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 4 of 14 requests, but could not find out whether machines are welcome. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":13,"summary":"No sitemap, no schema.org markup, and a real browser receives a stripped page of 97 characters instead of full content. AI crawlers are not explicitly blocked but get nothing useful to read.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":20,"summary":"No API documentation is linked from the homepage in raw HTML or rendered form. No OpenAPI spec exists at any of the 6 standard paths. The product requires no account, so there is nothing to onboard into programmatically.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest published at any of the 3 standard paths. No ai-plugin.json, no llms.txt, and no Web Bot Auth signals. The site makes no attempt to declare itself to agent frameworks.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":15,"summary":"No security.txt published at /.well-known/security.txt. No robots.txt exists to declare crawl policy. No trust signals are machine-readable.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":".","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"The product is usable immediately with no signup, no account, and no form. A visitor can browse and act on the site without any prerequisite steps. The only friction is that a browser receives a stripped page.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":100,"summary":"No form exists on the homepage and no account is required. Nothing is asked of a visitor before they can use the site.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":100,"summary":"No account system exists, so there is nothing to verify. A visitor reaches the product with no verification step of any kind.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":80,"summary":"No form means no validation errors to recover from. The only error observed is the stripped page served to browsers, which is a rendering issue rather than a recoverable user error.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"A real browser receives a stripped page of 97 characters, blocking assistant shopping and human browsing alike.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"No API documentation, OpenAPI spec, or agent integration points are published, blocking programmatic access entirely.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"sitemap_xml:sitemap-xml","kind":"sitemap_xml","title":"sitemap.xml","path":"/sitemap.xml","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Search engines and assistant crawlers find every listed page without walking for it."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":null,"key":"issue:machine_discoverability:-"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}