{"slug":"ouraring-67cr9n","companyName":"Oura","domain":"ouraring.com","url":"https://ouraring.com","headline":"A hybrid storefront and software platform with no published API surface, no pricing visibility, and no agent checkout path.","compositeScore":28,"humanScore":0,"agentScore":28,"doorGap":0,"humanMeasured":0,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"hybrid","scannerVersion":13,"scannedAt":"2026-09-08T16:15:55.313Z","unlocked":false,"mission":{"steps":[{"url":"https://ouraring.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://ouraring.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://ouraring.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://ouraring.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://ouraring.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://ouraring.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://ouraring.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://ouraring.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://ouraring.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://ouraring.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://ouraring.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://ouraring.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://ouraring.com/oura-preferred-pricing","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://ouraring.com","outcome":"missing","purpose":"read the product catalogue as data"},{"url":"https://ouraring.com","outcome":"ok","purpose":"read a product page as data"},{"url":"https://ouraring.com","outcome":"missing","purpose":"read the returns and shipping terms"},{"url":"https://ouraring.com","outcome":"missing","purpose":"find a comparison page worth citing"},{"url":"https://ouraring.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 8 of 18 requests, but could not read the site's own guide for language models. It came up empty on 9 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":77,"summary":"Oura allows all major AI crawlers in robots.txt, serves pages normally to automated clients, publishes a sitemap with 80 URLs, and includes Organization schema.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"The developer documentation at /developer contains 24,654 characters of text but no API credentials, endpoints, code samples, authentication documentation or self-serve key issuance. No GraphQL endpoint is published.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":20,"summary":"The pricing page at /oura-preferred-pricing says 'starting at' once but provides no figure after it. No prices appear in the raw HTML or after rendering.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the three standard paths checked. No ai-plugin.json, Web Bot Auth signals, or agent-specific instrumentation is present.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt is published at /.well-known/security.txt. The homepage responds normally to automated requests and no bot walls are present on key pages, but the absence of security contact information and vulnerability disclosure policy.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":10,"summary":".","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No comparison or alternatives page exists, which is the page an assistant cites when a buyer asks it to shortlist vendors.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No API surface is documented or accessible for programmatic integration with the platform.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":10,"summaries":[{"id":"pricing_publish:pricing-md","kind":"pricing_publish","title":"A pricing page that states a price","path":"/pricing.md","effort":{"minutes":60,"role":"owner"},"outcome":{"dimension":"pricing_legibility","external":["Assistants can quote a starting price instead of routing the buyer to a call."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"policy_pages_text:returns","kind":"policy_pages_text","title":"Returns and refunds page","path":"/returns","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"policy_pages_text:shipping","kind":"policy_pages_text","title":"Shipping and delivery page","path":"/shipping","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"comparison_page_brief:compare-oura-vs-competitor","kind":"comparison_page_brief","title":"A comparison page brief","path":"/compare/oura-vs-competitor","effort":{"minutes":180,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["A server-rendered comparison page exists for an assistant to cite."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"comparison_pages","key":"issue:machine_discoverability:comparison_pages"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}