{"slug":"on-4592me","companyName":"On","domain":"on.com","url":"https://on.com","headline":"A retail storefront with no machine-readable product data, pricing, or checkout path for agents to complete purchases.","compositeScore":43,"humanScore":0,"agentScore":43,"doorGap":0,"humanMeasured":0,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"unknown","scannerVersion":10,"scannedAt":"2026-09-04T01:35:28.963Z","unlocked":false,"mission":{"steps":[{"url":"https://on.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://on.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://on.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://on.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.on.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://on.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://on.com/.well-known/mcp.json","outcome":"ok","purpose":"find a published agent interface"},{"url":"https://on.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://on.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://on.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://on.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://on.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.on.com/pricing","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://on.com","outcome":"ok","purpose":"read the product catalogue as data"},{"url":"https://on.com","outcome":"missing","purpose":"read a product page as data"},{"url":"https://on.com","outcome":"missing","purpose":"read the returns and shipping terms"},{"url":"https://on.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 10 of 17 requests, but could not find a contact route for machines. It came up empty on 6 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":96,"summary":"No AI crawler is blocked by robots.txt; the site explicitly allows gptbot, claudebot, perplexitybot and others. A real browser is served the page normally. The sitemap lists 75 URLs including product pages.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"No API documentation is linked from the homepage. No OpenAPI spec exists at any of the 4 standard paths checked. The site publishes an MCP manifest but no API surface to call.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":58,"summary":"An MCP manifest is published at /.well-known/mcp.json, signalling intent to work with agents. No Web Bot Auth signals are present, which is normal for a young convention.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt file is published; the path returns a web page instead. The homepage serves structured data to automated requests. Trust signals are minimal and incomplete.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":10,"summary":"No UCP manifest, no storefrontMCP, no payment processor detected on the homepage. No published route for an agent to complete a purchase. The site has no machine-readable checkout path.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"The product pages carry no Product structured data, so an assistant must scrape the page to learn a price, and cannot learn availability or an identifier at all.","dimensionKey":"commercial_rails","evidence":{"locked":true,"count":2},"fix":null},{"rank":2,"title":"No returns or shipping policy page reads as text at the usual paths, so an assistant has no terms to quote beside the price.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"product_jsonld:en-us-shop-womens","kind":"product_jsonld","title":"Product markup skeleton","path":"/en-us/shop/womens","effort":{"minutes":120,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants read price, availability and identifiers from every sampled product page."]}},{"id":"policy_pages_text:returns","kind":"policy_pages_text","title":"Returns and refunds page","path":"/returns","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"policy_pages_text:shipping","kind":"policy_pages_text","title":"Shipping and delivery page","path":"/shipping","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"commercial_rails","checkId":"product_pages","key":"issue:commercial_rails:product_pages"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"store_policies","key":"issue:machine_fetchable_trust:store_policies"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"}]}}