{"slug":"on-3xk76g","companyName":"On","domain":"on.com","url":"https://on.com","headline":"On.com has a well-indexed storefront for search engines but no readable price data, no checkout route and no working policy pages for either agents or careful shoppers to act on.","compositeScore":44,"humanScore":0,"agentScore":44,"doorGap":0,"humanMeasured":0,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"deep","siteClass":"unknown","scannerVersion":10,"scannedAt":"2026-09-04T01:48:22.335Z","unlocked":false,"mission":{"steps":[{"url":"https://on.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://on.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://on.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://on.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.on.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://on.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://on.com/.well-known/mcp.json","outcome":"ok","purpose":"find a published agent interface"},{"url":"https://on.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://on.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://on.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://on.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://on.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.on.com/pricing","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://on.com","outcome":"ok","purpose":"read the product catalogue as data"},{"url":"https://on.com","outcome":"missing","purpose":"read a product page as data"},{"url":"https://on.com","outcome":"missing","purpose":"read the returns and shipping terms"},{"url":"https://on.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"},{"url":"https://www.on.com/.well-known/mcp.json","outcome":"ok","purpose":"check if MCP manifest offers real API key onboarding"}],"verdict":"The agent got through 11 of 18 requests, but could not find a contact route for machines. It came up empty on 6 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":[{"url":"https://www.on.com/en-us/shop/shoes","step":1,"detail":"Root URL redirects immediately to /en-us/shop/apparel. Rendered page is blank white. DOM text extracted shows only a newsletter email capture overlay (Email field, Subscribe button) and a footer copyright, no heading, no nav, no product content for an automated visitor.","moment":"Landing page load","verdict":"blocked","screenshot":1}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":96,"summary":"No AI crawler is blocked in robots.txt, a real browser gets the page normally, and a sitemap lists 75 URLs including product pages. llms.txt and 4 schema.org types are also published on the homepage.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"The only machine interface found is an MCP manifest exposing a single brand info tool, with no auth or key issuance. No OpenAPI spec and no linked developer docs exist, so an agent has no path to integrate.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":58,"summary":"An MCP manifest is published at /.well-known/mcp.json giving agents a discoverable interface, but it exposes only brand information, not commerce or account actions.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt file exists at the standard path, it returns an HTML page instead. The homepage itself answers automated requests fine, but that is the only trust signal confirmed.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":15,"summary":"No Product schema on the 3 pages checked, no working catalog feed, and no readable UCP or commerce manifest despite a file existing at that path. Returns and shipping pages return 200 but with only 33 characters of text, so there are no.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"On.com has no published route for an agent to complete a purchase despite listing 75 product URLs in its sitemap.","dimensionKey":"commercial_rails","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"No self-serve path exists for an agent to onboard against this site: no OpenAPI spec, no linked documentation, and a read-only MCP manifest.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"No security.txt file is published at the standard well-known path.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":2},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"product_jsonld:en-us-shop-womens","kind":"product_jsonld","title":"Product markup skeleton","path":"/en-us/shop/womens","effort":{"minutes":120,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants read price, availability and identifiers from every sampled product page."]}},{"id":"policy_pages_text:returns","kind":"policy_pages_text","title":"Returns and refunds page","path":"/returns","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"policy_pages_text:shipping","kind":"policy_pages_text","title":"Shipping and delivery page","path":"/shipping","effort":{"minutes":30,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Returns and shipping pages read as text and are linked from every product page."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"commercial_rails","checkId":null,"key":"issue:commercial_rails:-"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":null,"key":"issue:machine_fetchable_trust:-"}]}}