{"slug":"nike-v7bbuj","companyName":"Nike","domain":"nike.com","url":"https://nike.com","headline":"Nike blocks three major AI crawlers at the network edge despite welcoming them in robots.txt, breaking agent discovery while the storefront itself remains inaccessible to programmatic shopping.","compositeScore":39,"humanScore":0,"agentScore":39,"doorGap":0,"humanMeasured":0,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"ecommerce","scannerVersion":12,"scannedAt":"2026-09-08T13:53:07.720Z","unlocked":false,"mission":{"steps":[{"url":"https://www.nike.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.nike.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.nike.com","outcome":"missing","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.nike.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://www.nike.com/sitemap-us-help.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.nike.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://www.nike.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.nike.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.nike.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.nike.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.nike.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.nike.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.nike.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.nike.com","outcome":"missing","purpose":"read the product catalogue as data"},{"url":"https://www.nike.com","outcome":"ok","purpose":"read a product page as data"},{"url":"https://www.nike.com","outcome":"ok","purpose":"read the returns and shipping terms"},{"url":"https://www.nike.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 8 of 17 requests, but could not ask whether the door opens for requests carrying the AI crawlers' names. It came up empty on 8 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":75,"summary":"Nike serves the homepage to automated clients and publishes a sitemap with 113 URLs. The site declares five schema.org types in JSON-LD blocks. However, the network edge refuses requests from gptbot, perplexitybot, and oai-searchbot, which.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"No API documentation is linked from the homepage, no OpenAPI spec exists at any of the six standard paths checked, and no MCP manifest is published.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":35,"summary":"Eight prices appear in the homepage HTML, ranging from $1 to $8. No product pages could be reached to measure structured pricing data. Prices are visible to crawlers on the homepage but product-level pricing markup was not measured because.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the three standard paths. No ai-plugin.json or Web Bot Auth signals are present. The site offers no machine-readable protocol for agents to discover capabilities or authenticate.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":65,"summary":"The returns policy and shipping policy both read as plain text at /help/a/returns-policy and /help/a/shipping-delivery, with 45,328 and 45,110 characters respectively. No security.txt is published.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"The network edge refuses 3 declared AI crawlers that robots.txt welcomes, so the published policy and the actual behaviour disagree.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":4},"fix":null},{"rank":2,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"Product pages are not reachable from the homepage, sitemap, or any discoverable feed, so agents cannot read product details, prices, or availability at scale.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":6,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"agent_ua_access","key":"issue:machine_discoverability:agent_ua_access"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":null,"key":"issue:pricing_legibility:-"}]}}