{"slug":"mixpanel-tq8c5d","companyName":"Mixpanel","domain":"mixpanel.com","url":"https://mixpanel.com","headline":"1 human and 6 agent dimensions measured from the pages checked; remaining dimensions are not scored.","compositeScore":63,"humanScore":80,"agentScore":46,"doorGap":34,"humanMeasured":1,"agentMeasured":6,"percentile":null,"humanPercentile":11,"agentPercentile":16,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":49,"scannerRelease":"c49d1def936f56a5ab0871f38c5e6412433ec37a","scoringMethodologyVersion":1,"evidenceSchemaVersion":1,"benchmarkEdition":"methodology-1","scannedAt":"2026-09-10T20:37:08.206Z","unlocked":false,"mission":{"steps":[{"url":"https://mixpanel.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://mixpanel.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://mixpanel.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://mixpanel.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://mixpanel.com/static-sitemap/marketing-site.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://mixpanel.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://docs.mixpanel.com/.well-known/mcp.json","outcome":"ok","purpose":"find an MCP manifest at the standard paths checked"},{"url":"https://mixpanel.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://mixpanel.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://mixpanel.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://mixpanel.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://mixpanel.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://mixpanel.com/blog/experiments-feature-free-growth-plans/","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://mixpanel.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://mixpanel.com/register/","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The scanner recorded successful observations for 9 of 15 checks, but could not read the site's own guide for language models. It came up empty on 5 other checks too."},"observations":[{"url":"https://mixpanel.com/register/","step":1,"detail":"Primary entry is \"Get Started Free\". 2 steps from the homepage. 2 fields, 0 marked required in the visible form. 1 sign in option: google. 0 of 2 visible entry-form inputs carry validation attributes; submission was not tested.","moment":"Entry observation","verdict":"observed"}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":78,"summary":"No restriction on the tested crawler names was found in robots.txt. On its first visit, our browser read the homepage. No user agent rule refused the tested retrieval crawler names. A sitemap listing 148 URLs.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":7}},{"key":"programmatic_onboarding","audience":"agent","score":18,"summary":"Authentication is documented.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":12,"summary":"No prices anywhere on the pricing page, and the copy routes to sales.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":58,"summary":"An MCP manifest is published.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"Security.txt is published with a contact route. The homepage answers automated requests.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":25,"summary":"The pricing page includes a sales route and no prices were identified in its raw HTML. A self-serve signup entry was observed from the homepage.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"A signup form was reached in 2 steps from the homepage.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Not measured: our scanner could not identify the required evidence on the pages checked.","measurement":{"reason":"unsupported_detection","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Not measured: this read-only scan did not submit the form or perform the action needed to test this behavior.","measurement":{"reason":"action_not_tested","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Not measured: this read-only scan did not submit the form or perform the action needed to test this behavior.","measurement":{"reason":"action_not_tested","status":"unmeasured"},"evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"No OpenAPI specification was identified at the 6 standard paths checked.","dimensionKey":"programmatic_onboarding","evidence":["No OpenAPI spec at the 6 standard paths checked (/openapi.json, /openapi.yaml, /swagger.json, /api/openapi.json, /api-docs, /.well-known/openapi.json). Documentation links found: https://docs.mixpanel.com/docs/what-is-mixpanel, https://docs.mixpanel.com/, https://docs.mixpanel.com/changelogs","Checked directly: /openapi.json, /openapi.yaml, /swagger.json, /api/openapi.json, /api-docs, /.well-known/openapi.json.","Checked URL: https://mixpanel.com"],"fix":"Publish the API's OpenAPI document at /openapi.json or /.well-known/openapi.json and link it from the docs."},{"rank":2,"title":"No valid llms.txt was identified at the site root.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":2},"fix":null}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"pricing_publish:pricing-md","kind":"pricing_publish","title":"A pricing page that states a price","path":"/pricing.md","effort":{"minutes":60,"role":"owner"},"outcome":{"dimension":"pricing_legibility","external":["The owner supplies an explicit starting price on the public pricing page."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["The homepage publishes the reviewed company entity as structured data."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"openapi","key":"issue:programmatic_onboarding:openapi"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"llms_txt","key":"issue:machine_discoverability:llms_txt"}]}}