{"slug":"mailchimp-6y58rs","companyName":"Mailchimp","domain":"mailchimp.com","url":"https://mailchimp.com","headline":"1 human and 5 agent dimensions measured from the pages checked; remaining dimensions are not scored.","compositeScore":64,"humanScore":80,"agentScore":48,"doorGap":32,"humanMeasured":1,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"hybrid","scannerVersion":48,"scannerRelease":"ea296a9","scoringMethodologyVersion":1,"evidenceSchemaVersion":1,"benchmarkEdition":"methodology-1","scannedAt":"2026-09-10T17:47:38.045Z","unlocked":false,"mission":{"steps":[{"url":"https://mailchimp.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://mailchimp.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://mailchimp.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://mailchimp.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://mailchimp.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://mailchimp.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://mailchimp.com","outcome":"missing","purpose":"find an MCP manifest at the standard paths checked"},{"url":"https://mailchimp.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://mailchimp.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://mailchimp.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://mailchimp.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://mailchimp.com/pricing/marketing/","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://mailchimp.com","outcome":"missing","purpose":"read the product catalogue as data"},{"url":"https://mailchimp.com","outcome":"missing","purpose":"read the returns and shipping terms"},{"url":"https://mailchimp.com","outcome":"missing","purpose":"discover storefront agent checkout rails"},{"url":"https://mailchimp.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://login.mailchimp.com/signup/?experiments=dt-2621-no-cc-required-v3%3AIXP2_T_1521229","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The scanner recorded successful observations for 10 of 17 checks, but could not find an MCP manifest at the standard paths checked. It came up empty on 6 other checks too. 2 checks could not be measured; see the report limitations."},"observations":[{"url":"https://login.mailchimp.com/signup/","step":1,"detail":"Primary entry is \"Start Free Trial\". 2 steps from the homepage. 3 fields, 0 marked required in the visible form. 1 sign in option: google. 2 of 3 visible entry-form inputs carry validation attributes; submission was not tested.","moment":"Entry observation","verdict":"observed"}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":77,"summary":"No restriction on the tested crawler names was found in robots.txt. On its first visit, our browser read the homepage. No user agent rule refused the tested retrieval crawler names.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":7}},{"key":"programmatic_onboarding","audience":"agent","score":null,"summary":"Not measured: our scanner could not identify the required evidence on the pages checked.","measurement":{"reason":"unsupported_detection","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"pricing_legibility","audience":"agent","score":30,"summary":"3 prices appear only after JavaScript runs. A client that does not render pages sees no price at all.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":23,"summary":"No MCP manifest was identified at the discovery paths checked. WooCommerce was detected; no checkout discovery interface was identified at the endpoints checked. Developer documentation describes an API, but only in prose.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":5}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"Security.txt is published with a contact route. The homepage answers automated requests.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":25,"summary":"The pricing page includes a sales route and no prices were identified in its raw HTML. A self-serve signup entry was observed from the homepage.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"A signup form was reached in 2 steps from the homepage.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Not measured: our scanner could not identify the required evidence on the pages checked.","measurement":{"reason":"unsupported_detection","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Not measured: this read-only scan did not submit the form or perform the action needed to test this behavior.","measurement":{"reason":"action_not_tested","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Not measured: this read-only scan did not submit the form or perform the action needed to test this behavior.","measurement":{"reason":"action_not_tested","status":"unmeasured"},"evidence":{"locked":true,"count":0}}],"issues":[],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"pricing_ssr_fallback:pricing-page","kind":"pricing_ssr_fallback","title":"Prices in the HTML, not only after JavaScript","path":"pricing page","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A client that reads raw HTML sees the plans and prices."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["A plain-text price list is available at the published URL."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["The homepage publishes the reviewed company entity as structured data."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"}]}}