{"slug":"lemlist-ss8dak","companyName":"lemlist","domain":"lemlist.com","url":"https://lemlist.com","headline":"Lemlist publishes prices and welcomes AI crawlers, but offers no API access and requires email verification before trial access.","compositeScore":53,"humanScore":0,"agentScore":53,"doorGap":0,"humanMeasured":0,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"b2b_saas","scannerVersion":16,"scannedAt":"2026-09-08T20:06:40.617Z","unlocked":false,"mission":{"steps":[{"url":"https://lemlist.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://lemlist.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://lemlist.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://lemlist.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://lemlist.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://lemlist.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://lemlist.comhttps://developer.lemlist.com/.well-known/mcp.json","outcome":"ok","purpose":"find a published agent interface"},{"url":"https://lemlist.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://lemlist.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://lemlist.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://lemlist.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.lemlist.com/pricing","outcome":"ok","purpose":"read the prices without running JavaScript"}],"verdict":"The agent got through 6 of 12 requests, but could not read the site's own guide for language models. It came up empty on 5 other checks too."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":92,"summary":"No AI crawler is blocked by robots.txt, a real browser is served the page normally, and key pages render without JavaScript. The sitemap lists 1153 URLs.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"No API surface was found. The documentation link points to https://developer.lemlist.com/, but no OpenAPI spec exists at any of the 5 standard paths checked, and no machine-readable endpoint specification is published.","evidence":{"locked":true,"count":1}},{"key":"pricing_legibility","audience":"agent","score":85,"summary":"10 prices are readable without JavaScript on the pricing page, with no tier gated behind a sales contact. Prices range from $0.01 to $109 per seat. The Enterprise tier is named but not sent to sales; it is listed as a plan option.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":58,"summary":"An MCP manifest is published at https://developer.lemlist.com/.well-known/mcp.json, which allows Claude and other MCP-aware agents to discover available tools.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt file is published at /.well-known/security.txt, which would declare security contacts and policies. The homepage responds to automated requests with HTTP 200, but no trust signals such as security contact information or.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":35,"summary":"Prices are published in raw HTML on the pricing page with no JavaScript requirement. However, no payment method is discoverable without entering the signup flow, and the trial path requires email verification before access is granted.","evidence":{"locked":true,"count":1}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"No API endpoint is published, blocking programmatic access to the product and pricing data.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"No security.txt is published, so a machine has no documented route to report a problem.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No schema.org markup is present on the homepage, preventing machines from understanding the product structure and pricing tiers.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":6,"summaries":[{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"openapi","key":"issue:programmatic_onboarding:openapi"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":null,"key":"issue:machine_discoverability:-"}]}}