{"slug":"klaviyo-75r52f","companyName":"Klaviyo","domain":"klaviyo.com","url":"https://klaviyo.com","headline":"0 human and 4 agent dimensions measured from the pages checked; remaining dimensions are not scored.","compositeScore":54,"humanScore":null,"agentScore":54,"doorGap":null,"humanMeasured":0,"agentMeasured":4,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"hybrid","scannerVersion":49,"scannerRelease":"c49d1def936f56a5ab0871f38c5e6412433ec37a","scoringMethodologyVersion":1,"evidenceSchemaVersion":1,"benchmarkEdition":"methodology-1","scannedAt":"2026-09-10T20:32:53.928Z","unlocked":false,"mission":{"steps":[{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.klaviyo.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.klaviyo.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.klaviyo.com/sitemap_index.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.klaviyo.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://www.klaviyo.com","outcome":"missing","purpose":"find an MCP manifest at the standard paths checked"},{"url":"https://www.klaviyo.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"find out whether verified agents are recognised"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.klaviyo.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"read the product catalogue as data"},{"url":"https://www.klaviyo.com","outcome":"missing","purpose":"read a product page as data"},{"url":"https://www.klaviyo.com","outcome":"missing","purpose":"read the returns and shipping terms"},{"url":"https://www.klaviyo.com","outcome":"missing","purpose":"discover storefront agent checkout rails"},{"url":"https://www.klaviyo.com","outcome":"ok","purpose":"find a comparison page worth citing"}],"verdict":"The scanner recorded successful observations for 10 of 17 checks, but could not find a contact route for machines. It came up empty on 6 other checks too. 2 checks could not be measured; see the report limitations."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":100,"summary":"Robots.txt explicitly names 9 AI crawler tokens; policies differ by token. On its first visit, our browser read the homepage. No user agent rule refused the tested retrieval crawler names. A sitemap listing 2976 URLs.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":7}},{"key":"programmatic_onboarding","audience":"agent","score":34,"summary":"API credentials are documented. Authentication is documented. Code samples are provided.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Not measured: our scanner could not identify the required evidence on the pages checked.","measurement":{"reason":"unsupported_detection","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"agent_aware_instrumentation","audience":"agent","score":43,"summary":"No MCP manifest was identified at the discovery paths checked. Web Bot Auth signals are published, so verified agents can be recognised. Robots.txt explicitly names 9 AI crawler tokens; policies differ by token.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":5}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"No security.txt was identified at the checked path. The homepage answers automated requests.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":null,"summary":"Not measured: an access refusal or challenge prevented our scanner from reading the required page.","measurement":{"reason":"access_challenge","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Not measured: an access refusal or challenge prevented our scanner from reading the required page.","measurement":{"reason":"access_challenge","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"required_fields","audience":"human","score":null,"summary":"Not measured: an access refusal or challenge prevented our scanner from reading the required page.","measurement":{"reason":"access_challenge","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Not measured: an access refusal or challenge prevented our scanner from reading the required page.","measurement":{"reason":"access_challenge","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Not measured: an access refusal or challenge prevented our scanner from reading the required page.","measurement":{"reason":"access_challenge","status":"unmeasured"},"evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"No valid security.txt was identified at /.well-known/security.txt.","dimensionKey":"machine_fetchable_trust","evidence":["/.well-known/security.txt: not found (404)","Checked URL: https://www.klaviyo.com/.well-known/security.txt"],"fix":"Publish /.well-known/security.txt with a contact route."}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"product_jsonld:uk-products-email-marketing","kind":"product_jsonld","title":"Product markup skeleton","path":"/uk/products/email-marketing","effort":{"minutes":120,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A subsequent scan checks price, availability and identifiers on its sampled product pages."]}},{"id":"agent_checkout_note:notes","kind":"agent_checkout_note","title":"Agent checkout: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The checkout rail question is settled with the platform and processor before any manifest is published."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"}]}}