{"slug":"intercom-b47phf","companyName":"Intercom","domain":"intercom.com","url":"https://intercom.com","headline":"Intercom publishes prices and welcomes agents to browse, but blocks automated signup and hides API credentials behind a sales process.","compositeScore":69,"humanScore":80,"agentScore":57,"doorGap":23,"humanMeasured":1,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":12,"scannedAt":"2026-09-08T13:48:59.836Z","unlocked":false,"mission":{"steps":[{"url":"https://www.intercom.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.intercom.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.intercom.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.intercom.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.intercom.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.intercom.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.intercom.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.intercom.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.intercom.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.intercom.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.intercom.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.intercom.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.intercom.com/pricing","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.intercom.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://www.intercom.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 10 of 15 requests, but could not find a published agent interface. It came up empty on 4 other checks too."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":100,"summary":"No AI crawler is blocked by robots.txt, a real browser is served the page normally, and the site publishes llms.txt with declared intent for assistants.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"The documentation at developers.intercom.com shows no API credentials, endpoints, code samples, or authentication details. No OpenAPI spec is published at any of the 5 standard paths checked.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":96,"summary":"10 prices are readable without JavaScript on the pricing page, with plans named Essential, Advanced, and Pro at $0.99, $99, and higher per seat per month. An enterprise tier routes to sales, which is standard practice.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked (/.well-known/mcp.json, /.well-known/mcp, /mcp.json). No ai-plugin.json is published. The site does not signal support for agent protocols or plugin systems.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage answers automated requests with HTTP 200 and serves 2000 characters of rendered content.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":40,"summary":"Prices are published in raw HTML, the plans are published as Offer structured data.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The signup page is 2 steps from the homepage via the 'Start free trial' call to action. However, the site answered the automated browser with a traffic challenge, so the form itself was not read.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":2},"fix":null},{"rank":3,"title":"API credentials and authentication details are not published in the developer documentation, requiring a sales conversation to obtain access.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":3,"summaries":[{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":"mcp_manifest","key":"issue:agent_aware_instrumentation:mcp_manifest"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}