{"slug":"hubspot-xznxeq","companyName":"HubSpot","domain":"hubspot.com","url":"https://hubspot.com","headline":"0 human and 5 agent dimensions measured from the pages checked; remaining dimensions are not scored.","compositeScore":45,"humanScore":null,"agentScore":45,"doorGap":null,"humanMeasured":0,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"b2b_saas","scannerVersion":49,"scannerRelease":"c49d1def936f56a5ab0871f38c5e6412433ec37a","scoringMethodologyVersion":1,"evidenceSchemaVersion":1,"benchmarkEdition":"methodology-1","scannedAt":"2026-09-10T19:48:19.014Z","unlocked":false,"mission":{"steps":[{"url":"https://www.hubspot.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.hubspot.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.hubspot.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.hubspot.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.hubspot.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find an MCP manifest at the standard paths checked"},{"url":"https://www.hubspot.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2Fhomepg-c&hubs_content-cta=nav-pricing","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"find a comparison page worth citing"}],"verdict":"The scanner recorded successful observations for 9 of 14 checks, but could not find an MCP manifest at the standard paths checked. It came up empty on 4 other checks too. 1 check could not be measured; see the report limitations."},"observations":[{"url":"https://app.hubspot.com/signup-hubspot/crm","step":1,"detail":"The signup path at app.hubspot.com is closed to automated visitors by robots.txt, so an agent honouring it did not open that destination. Its contents were not observed. The rule is \"Disallow: /\".","moment":"Entry observation","verdict":"unmeasured"}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":86,"summary":"No restriction on the tested crawler names was found in robots.txt. On its first visit, our browser read the homepage. No user agent rule refused the tested retrieval crawler names.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":7}},{"key":"programmatic_onboarding","audience":"agent","score":16,"summary":"Endpoint examples are shown.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"pricing_legibility","audience":"agent","score":30,"summary":"16 prices appear only after JavaScript runs. A client that does not render pages sees no price at all.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest was identified at the discovery paths checked.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"Security.txt is published with a contact route. The homepage answers automated requests.","measurement":{"status":"observed"},"evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":null,"summary":"Not measured: robots.txt did not permit our scanner to read the required page.","measurement":{"reason":"robots_refusal","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Not measured: robots.txt did not permit our scanner to read the required page.","measurement":{"reason":"robots_refusal","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"required_fields","audience":"human","score":null,"summary":"Not measured: robots.txt did not permit our scanner to read the required page.","measurement":{"reason":"robots_refusal","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Not measured: robots.txt did not permit our scanner to read the required page.","measurement":{"reason":"robots_refusal","status":"unmeasured"},"evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Not measured: robots.txt did not permit our scanner to read the required page.","measurement":{"reason":"robots_refusal","status":"unmeasured"},"evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"Prices appear only after JavaScript runs, so a client that reads raw HTML sees no price at all.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":2},"fix":null},{"rank":2,"title":"No OpenAPI specification was identified at the 6 standard paths checked.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":3,"summaries":[{"id":"pricing_ssr_fallback:pricing-page","kind":"pricing_ssr_fallback","title":"Prices in the HTML, not only after JavaScript","path":"pricing page","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A client that reads raw HTML sees the plans and prices."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["A plain-text price list is available at the published URL."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":"pricing_nojs","key":"issue:pricing_legibility:pricing_nojs"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"openapi","key":"issue:programmatic_onboarding:openapi"}]}}