{"slug":"hubspot-rc6r2j","companyName":"HubSpot","domain":"hubspot.com","url":"https://hubspot.com","headline":"HubSpot publishes real prices and clean structured data for crawlers, but the actual signup and purchase flow sits on app.hubspot.com behind a blanket robots.txt disallow, so agents can read about.","compositeScore":60,"humanScore":80,"agentScore":40,"doorGap":40,"humanMeasured":1,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"deep","siteClass":"b2b_saas","scannerVersion":10,"scannedAt":"2026-09-07T12:25:23.661Z","unlocked":false,"mission":{"steps":[{"url":"https://www.hubspot.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.hubspot.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.hubspot.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.hubspot.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.hubspot.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.hubspot.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2F&hubs_content-cta=nav-pricing&wfoid=ef61559d68.1788783718","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"walk the way a visitor would, to a signup form or a product"},{"url":"https://developers.hubspot.com/get-started","outcome":"ok","purpose":"check if API key/app creation is self-serve without human"}],"verdict":"The agent got through 10 of 16 requests, but could not find a published agent interface. It came up empty on 5 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":[{"url":"https://www.hubspot.com/","step":1,"detail":"Headline \"Where go-to-market teams go to scale\" is vague marketing copy. Subtext clarifies: unite marketing, sales, service on one platform. Two CTAs: Get a demo and Get started free. A chat widget pops up immediately. Product is a CRM/marketing suite with many sub-hubs, takes scanning to understand full scope.","moment":"Landing page","verdict":"friction","screenshot":0},{"url":"https://www.hubspot.com/pricing/marketing","step":2,"detail":"Prices only render via JavaScript, nothing in raw HTML. Tiers: Free $0/mo, Starter $7/mo per seat, Professional $800/mo (discounted from $890). A chat bubble nudges toward a sales agent to choose a plan, pulling a self-serve buyer toward a human conversation.","moment":"Pricing page for Marketing Hub","verdict":"friction","screenshot":1},{"url":"https://www.hubspot.com/pricing/marketing","step":3,"detail":"Both \"Get started free\" on the homepage and direct navigation to app.hubspot.com/signup-hubspot/crm are blocked by robots.txt, which disallows all paths there. A compliant automated visitor cannot reach the free signup form, only marketing and pricing pages. This is a hard stop, not just friction.","moment":"Attempting to reach the actual signup form","verdict":"blocked"},{"url":"https://developers.hubspot.com/","step":4,"detail":"A separate developers.hubspot.com site has docs, changelog, and a \"Create developer account\" button. Reasonable entry for an API-focused evaluator, but the button likely routes back through the same app.hubspot.com signup flow blocked by robots.txt, so docs are browsable but key issuance likely hits the same wall.","moment":"Developer platform page","verdict":"friction","screenshot":2}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":89,"summary":"Robots.txt names and allows ChatGPT, Claude, Perplexity and others, llms.txt is published, sitemap lists 1101 URLs, and JSON-LD covers Organization and Product types.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":15,"summary":"Developer docs exist at developers.hubspot.com with endpoint examples, but no OpenAPI spec was found at any of 6 standard paths, and the developer account button routes to app.hubspot.com, which disallows all automated access in robots.txt.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":30,"summary":"The Marketing Hub pricing page has 16 real prices from $0 to $3,600 once JavaScript runs, but 0 of them appear in raw HTML, so any client that does not render pages sees no price at all.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published with a working contact route, and the homepage answers automated requests cleanly with a 459ms first byte and no bot wall. Trust signals are machine fetchable even where onboarding is not.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":"Pricing exists only after JavaScript renders, and the actual signup and checkout path lives on app.hubspot.com, which carries a blanket Disallow: / in robots.txt.","evidence":{"locked":true,"count":3}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The Get Started Free CTA is 2 steps from the homepage, which is a short path. But the destination itself, app.hubspot.com, is disallowed in robots.txt, so nothing beyond reaching the link was actually verified.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"Pricing on the Marketing Hub page renders only after JavaScript executes, with zero prices in raw HTML.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":2},"fix":null},{"rank":2,"title":"No machine readable API specification is published at any standard path for developers pointed to the docs.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":2},"fix":null},{"rank":3,"title":"No MCP manifest exists at any of the three standard paths checked.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":2},"fix":null}],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"pricing_ssr_fallback:pricing-page","kind":"pricing_ssr_fallback","title":"Prices in the HTML, not only after JavaScript","path":"pricing page","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A client that reads raw HTML sees the plans and prices."]}},{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":"pricing_nojs","key":"issue:pricing_legibility:pricing_nojs"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":null,"key":"issue:agent_aware_instrumentation:-"}]}}