{"slug":"hubspot-cnnae8","companyName":"HubSpot","domain":"hubspot.com","url":"https://hubspot.com","headline":"Prices render only in JavaScript, the signup form is blocked to agents by robots.txt, and API integration requires hand-written clients from prose documentation.","compositeScore":59,"humanScore":80,"agentScore":38,"doorGap":42,"humanMeasured":1,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":10,"scannedAt":"2026-09-07T12:27:54.423Z","unlocked":false,"mission":{"steps":[{"url":"https://www.hubspot.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.hubspot.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.hubspot.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.hubspot.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.hubspot.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.hubspot.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2Fhomepg-d&hubs_content-cta=nav-pricing","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://www.hubspot.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://www.hubspot.com","outcome":"missing","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 9 of 15 requests, but could not find a published agent interface. It came up empty on 5 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":89,"summary":"No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with a declared intent for assistants. A sitemap lists 1194 URLs and the homepage carries 9 schema.org types.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":16,"summary":"The API documentation at developers.hubspot.com shows endpoint examples but no machine readable specification. A client must be written by hand from prose.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":30,"summary":"16 prices are rendered on the pricing page but only after JavaScript executes. The raw HTML contains zero prices. A client that does not render pages sees no pricing at all, making cost evaluation impossible without a browser.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not expose machine readable integration points for agents to discover and use its capabilities.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves structured data.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":0,"summary":"The pricing page routes to sales without publishing any prices in the raw HTML. Prices appear only after JavaScript renders, and the page is gated to sales for custom quotes. An agent cannot compute total cost from published tiers.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The signup page at app.hubspot.com is 2 steps from the homepage. However, robots.txt at app.hubspot.com contains 'Disallow: /' which closes the signup form to automated visitors honouring the standard.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"Prices appear only after JavaScript runs, so a client that reads raw HTML sees no price at all.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":2},"fix":null},{"rank":3,"title":"API integration requires hand-written clients from prose documentation because no machine readable specification is published.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"pricing_ssr_fallback:pricing-page","kind":"pricing_ssr_fallback","title":"Prices in the HTML, not only after JavaScript","path":"pricing page","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A client that reads raw HTML sees the plans and prices."]}},{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":"pricing_nojs","key":"issue:pricing_legibility:pricing_nojs"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":"mcp_manifest","key":"issue:agent_aware_instrumentation:mcp_manifest"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}