{"slug":"hubspot-5969yn","companyName":"HubSpot","domain":"hubspot.com","url":"https://hubspot.com","headline":"HubSpot publishes prices only after JavaScript runs, blocking any agent that cannot render pages from understanding what the product costs.","compositeScore":19,"humanScore":0,"agentScore":38,"doorGap":-38,"humanMeasured":0,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"unknown","scannerVersion":9,"scannedAt":"2026-09-03T19:29:41.058Z","unlocked":false,"mission":{"steps":[{"url":"https://hubspot.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://hubspot.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://hubspot.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://hubspot.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.hubspot.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://hubspot.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://hubspot.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://hubspot.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://hubspot.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://hubspot.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://hubspot.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://hubspot.com","outcome":"ok","purpose":"read the developer documentation"},{"url":"https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2Fhomepg-d&hubs_content-cta=nav-pricing&wfoid=c3ff579812.1788463694","outcome":"missing","purpose":"read the prices without running JavaScript"},{"url":"https://hubspot.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://hubspot.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 10 of 15 requests, but could not find a published agent interface. It came up empty on 4 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":89,"summary":"No AI crawler is blocked by robots.txt, a real browser is served the page normally, and llms.txt is published with 293 lines of guidance. The homepage includes 9 schema.org types and a sitemap lists 1098 URLs.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":16,"summary":"Developer documentation at developers.hubspot.com shows endpoint examples but no machine-readable OpenAPI spec at any of the 6 standard paths checked. No self-serve API key issuance is documented.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":30,"summary":"16 prices appear only after JavaScript runs, a client that does not render pages sees no price at all.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json is present. The site does not signal support for agent-native protocols.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage responds to automated requests with HTTP 200 and serves content normally to a real browser.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":0,"summary":"The pricing page routes to sales without publishing any prices in the raw HTML. Sixteen prices render only after JavaScript, and the page is marked as quote-gated.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"Prices are hidden behind JavaScript execution, making the cost of every product tier invisible to agents that cannot render pages.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"No MCP manifest was found at the 3 standard paths checked, so an agent has no published machine door to this site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":2},"fix":null},{"rank":3,"title":"No OpenAPI specification is published at any standard path, forcing clients to reverse-engineer the API from prose documentation alone.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":5,"summaries":[{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"pricing_ssr_fallback:pricing-page","kind":"pricing_ssr_fallback","title":"Prices in the HTML, not only after JavaScript","path":"pricing page","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["A client that reads raw HTML sees the plans and prices."]}},{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":"pricing_nojs","key":"issue:pricing_legibility:pricing_nojs"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":"mcp_manifest","key":"issue:agent_aware_instrumentation:mcp_manifest"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}