{"slug":"figma-zsrnqp","companyName":"Figma","domain":"figma.com","url":"https://figma.com","headline":"Figma blocks AI crawlers from reading its pricing and product pages, then publishes no API surface for agents to complete purchases programmatically.","compositeScore":61,"humanScore":73,"agentScore":49,"doorGap":24,"humanMeasured":4,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"b2b_saas","scannerVersion":12,"scannedAt":"2026-09-08T13:45:35.632Z","unlocked":false,"mission":{"steps":[{"url":"https://www.figma.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.figma.com/robots.txt","outcome":"missing","purpose":"find out whether machines are welcome"},{"url":"https://www.figma.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.figma.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://www.figma.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.figma.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.figma.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.figma.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.figma.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.figma.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.figma.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.figma.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.figma.com/pricing/","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.figma.com","outcome":"ok","purpose":"find a comparison page worth citing"},{"url":"https://www.figma.com/signup","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 8 of 15 requests, but could not find out whether machines are welcome. It came up empty on 6 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":39,"summary":"Robots.txt blocks 5 of the 9 named AI crawlers that fetch pages to answer buyers: oai-searchbot, claude-searchbot, perplexitybot, chatgpt-user and claude-user.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":22,"summary":"No API credentials, endpoints, code samples or authentication documentation exist at /developers. OAuth authorization metadata is published, which signals remote MCP capability, but the documentation itself contains no API surface to call.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":85,"summary":"9 prices are readable in raw HTML without JavaScript: Starter at $12, Professional at $16, and per-seat rates from $3 to $90. An Enterprise tier routes to sales, which is standard practice. Prices are legible to machines and humans alike.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":0,"summary":"No MCP manifest exists at any of the 3 standard paths checked. OAuth authorization metadata is published, which is how a remote MCP server is discovered, but no manifest implements it.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"Security.txt is published at /.well-known/security.txt with a contact route for machines. The homepage answers automated requests with HTTP 200 and serves structured data (Organization and ContactPoint). A real browser is not blocked.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":65,"summary":"Prices are published in raw HTML on the pricing page. A self-serve signup form is 2 steps from the homepage with a single Google sign-in option and no required fields.","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":80,"summary":"The signup form is 2 steps from the homepage via 'Get started for free'. The form contains 1 field with no required fields and offers Google sign-in, reducing friction. The walk could not verify what happens after submission.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":98,"summary":"The signup form has 1 field total and 0 required fields. Google sign-in is offered as an alternative, eliminating the need to enter credentials. A visitor can proceed without providing any information.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":80,"summary":"No verification requirement appears on the signup page itself. Google sign-in avoids email verification entirely. The walk could not verify what verification steps occur after form submission.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":35,"summary":"0 of 1 inputs on the signup form carry validation rules, descriptions or live error regions. A visitor entering invalid data receives no inline guidance. The form offers no recovery path visible before submission.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"robots.txt blocks 9 AI crawlers, so those assistants cannot read this site at all.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No API surface exists in the developer documentation, blocking agents from obtaining credentials or making authenticated requests.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":6,"summaries":[{"id":"software_offer_jsonld:pricing-page","kind":"software_offer_jsonld","title":"Pricing as Offer structured data","path":"pricing page","effort":{"minutes":20,"role":"developer"},"outcome":{"dimension":"pricing_legibility","external":["Assistants comparing vendors read the plans and prices as Offer structured data."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"pricing_md:pricing-md","kind":"pricing_md","title":"pricing.md","path":"/pricing.md","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["Agents read the price list directly instead of rendering the pricing page."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"robots","key":"issue:machine_discoverability:robots"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}