{"slug":"etsy-6ygte9","companyName":"Etsy","domain":"etsy.com","url":"https://etsy.com","headline":"Etsy blocks automated clients at the HTTP layer, making the site inaccessible to AI agents and preventing any machine-readable discovery of its marketplace.","compositeScore":55,"humanScore":94,"agentScore":15,"doorGap":79,"humanMeasured":4,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"unknown","scannerVersion":12,"scannedAt":"2026-09-08T13:54:38.667Z","unlocked":false,"mission":{"steps":[{"url":"https://etsy.com","outcome":"blocked","purpose":"reach the site at all"},{"url":"https://etsy.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://etsy.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://etsy.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://etsy.com","outcome":"missing","purpose":"find out what pages exist"},{"url":"https://etsy.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://etsy.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://etsy.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://etsy.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://etsy.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://etsy.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://etsy.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://etsy.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://etsy.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The site refused automated access at etsy.com, so the agent could not reach the site at all."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":13,"summary":"No AI crawler is blocked by robots.txt, but the homepage refuses automated clients with HTTP 403 and serves a stripped page to real browsers, preventing discovery. No sitemap or schema.org markup exists.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":20,"summary":"No API documentation is linked from the homepage, and no OpenAPI spec exists at any of the 5 standard paths checked. The product requires no account, so programmatic signup is not applicable, but no integration surface is published for.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":1}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json or Web Bot Auth signals exist. The site does not advertise any machine-readable integration points for agents.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":25,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines. However, the homepage refuses automated clients outright with HTTP 403, and a real browser's own request is also refused, placing the trust wall.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":".","evidence":{"locked":true,"count":2}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"The product is usable immediately without signup or account creation. No entry wall exists. A visitor can browse the marketplace without providing any information, reaching value in zero steps.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":100,"summary":"No form exists on the homepage and no account is required. Zero fields are asked of a visitor. Nothing stands between a user and the product.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":100,"summary":"No account system exists, so no verification is required. A visitor needs no email, phone, or identity confirmation to access the marketplace.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":80,"summary":"No form exists to generate errors. The site's primary error is the HTTP 403 refusal itself, which offers no recovery path or explanation to automated clients.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"/ turn a real browser's own request away, so the wall sits below HTTP and no crawler reaches the page.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"No developer documentation is linked from the homepage, in raw HTML or the rendered page, so integration starts with a search engine.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":1},"fix":null},{"rank":3,"title":"No API surface or integration documentation is published for agents to transact on the marketplace.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":6,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"sitemap_xml:sitemap-xml","kind":"sitemap_xml","title":"sitemap.xml","path":"/sitemap.xml","effort":{"minutes":20,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Search engines and assistant crawlers find every listed page without walking for it."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"bot_walls","key":"issue:machine_discoverability:bot_walls"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":"api_surface","key":"issue:programmatic_onboarding:api_surface"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}