{"slug":"churnzero-wn9pm4","companyName":"ChurnZero","domain":"churnzero.com","url":"https://churnzero.com","headline":"A content publisher with a declared AI policy that the network edge does not enforce, blocking five named crawlers despite welcoming them in robots.txt.","compositeScore":31,"humanScore":0,"agentScore":31,"doorGap":0,"humanMeasured":0,"agentMeasured":5,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"unknown","scannerVersion":12,"scannedAt":"2026-09-08T14:02:18.092Z","unlocked":false,"mission":{"steps":[{"url":"https://churnzero.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://churnzero.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://churnzero.com","outcome":"missing","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://churnzero.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://churnzero.com/sitemap_index.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://churnzero.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://churnzero.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://churnzero.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://churnzero.com","outcome":"missing","purpose":"read the developer documentation"}],"verdict":"The agent got through 4 of 12 requests, but could not ask whether the door opens for requests carrying the AI crawlers' names. It came up empty on 7 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":75,"summary":"Robots.txt names Claudebot and allows 14 AI crawlers by role, and a sitemap declares 416 URLs. The homepage renders 2000 characters to a real browser.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":10,"summary":"No API documentation is linked from the homepage, and no OpenAPI spec exists at any of the 6 standard paths checked. The site publishes no programmatic entry point for agents to discover or use.","evidence":{"locked":true,"count":2}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"agent_aware_instrumentation","audience":"agent","score":20,"summary":"Robots.txt names Claudebot explicitly and allows 14 AI crawlers by role, showing awareness of agent traffic. No MCP manifest exists at the standard path checked. No ai-plugin.json or llms.txt file is published.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"The homepage answers automated requests with HTTP 200 and structured data (11 schema.org types including Organization). No security.txt file is published at the standard path. No Web Bot Auth signals are present.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":10,"summary":"The site is classified as a content publisher with subscription wording but no cart. No payment or transaction infrastructure is visible in the homepage content, structured data, or API surface.","evidence":{"locked":true,"count":0}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"The network edge refuses 5 declared AI crawlers that robots.txt welcomes, so the published policy and the actual behaviour disagree.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":6},"fix":null},{"rank":2,"title":"No machine-readable trust or integration signals are published, leaving agents with no way to verify the site's security posture or discover supported integrations.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"No API documentation or OpenAPI specification is published, leaving no programmatic entry point for agents to discover or integrate with the site.","dimensionKey":"programmatic_onboarding","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"agent_ua_access","key":"issue:machine_discoverability:agent_ua_access"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"},{"type":"issue","dimensionKey":"programmatic_onboarding","checkId":null,"key":"issue:programmatic_onboarding:-"}]}}