{"slug":"churnzero-vvz3ze","companyName":"ChurnZero","domain":"churnzero.com","url":"https://churnzero.com","headline":"A publisher that welcomes AI crawlers in robots.txt but blocks them at the network edge, creating a gap between stated and actual policy.","compositeScore":45,"humanScore":0,"agentScore":45,"doorGap":0,"humanMeasured":0,"agentMeasured":3,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":true,"depth":"free","siteClass":"content","scannerVersion":15,"scannedAt":"2026-09-08T19:26:03.609Z","unlocked":false,"mission":{"steps":[{"url":"https://churnzero.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://churnzero.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://churnzero.com","outcome":"missing","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://churnzero.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://churnzero.com/sitemap_index.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://churnzero.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://churnzero.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://churnzero.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://churnzero.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://churnzero.com","outcome":"missing","purpose":"read the developer documentation"}],"verdict":"The agent got through 4 of 12 requests, but could not ask whether the door opens for requests carrying the AI crawlers' names. It came up empty on 7 other checks too. That is enough missing for a machine to give up before it reaches a purchase."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":75,"summary":"robots.txt explicitly names claudebot and allows 14 AI crawlers including gptbot, perplexitybot and oai-searchbot. A sitemap index declares 590 URLs.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"agent_aware_instrumentation","audience":"agent","score":20,"summary":"robots.txt names claudebot explicitly and allows it alongside 13 other AI crawlers. No MCP manifest exists at the 3 standard paths checked. No ai-plugin.json or llms.txt file is published.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":40,"summary":"The homepage answers automated requests with HTTP 200 and serves structured data. No security.txt file is published at /.well-known/security.txt. No Web Bot Auth signals are present.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"steps_to_first_value","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"required_fields","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"verification_walls","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}},{"key":"error_recovery","audience":"human","score":null,"summary":"Could not verify: this scan did not reach the pages that would show it.","evidence":{"locked":true,"count":0}}],"issues":[{"rank":1,"title":"The network edge refuses 5 declared AI crawlers that robots.txt welcomes, so the published policy and the actual behaviour disagree.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":6},"fix":null},{"rank":2,"title":"No security.txt file is published to provide security contact information or vulnerability disclosure guidance.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":3},"fix":null},{"rank":3,"title":"No machine-readable policy files are published to help agents understand how to interact with the site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":3},"fix":null}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"agent_ua_access","key":"issue:machine_discoverability:agent_ua_access"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":null,"key":"issue:agent_aware_instrumentation:-"}]}}