{"slug":"chewy-gsdvzn","companyName":"Chewy","domain":"chewy.com","url":"https://chewy.com","headline":"A pet supply retailer blocks browser automation while publishing content to AI crawlers, creating friction for assistant shopping and agent verification.","compositeScore":72,"humanScore":94,"agentScore":50,"doorGap":44,"humanMeasured":4,"agentMeasured":3,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"free","siteClass":"content","scannerVersion":12,"scannedAt":"2026-09-08T13:54:03.426Z","unlocked":false,"mission":{"steps":[{"url":"https://www.chewy.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.chewy.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.chewy.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.chewy.com/llms.txt","outcome":"missing","purpose":"read the site's own guide for language models"},{"url":"https://www.chewy.com/app/sitemap/behijkmoqrrtttvvy-sitemap_index.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.chewy.com/.well-known/security.txt","outcome":"ok","purpose":"find a contact route for machines"},{"url":"https://www.chewy.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.chewy.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.chewy.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.chewy.com","outcome":"ok","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.chewy.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.chewy.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.chewy.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 7 of 13 requests, but could not read the site's own guide for language models. It came up empty on 5 other checks too."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":56,"summary":"No AI crawler is blocked by robots.txt, and a sitemap lists 13 child sitemaps with URLs for discovery. However, a real browser is refused with a 403 error, which is how assistant shopping arrives.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"pricing_legibility","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"agent_aware_instrumentation","audience":"agent","score":8,"summary":"No MCP manifest is published at any of the 3 standard paths checked. No ai-plugin.json or OpenAPI spec exists. The site offers no machine-readable way for agents to understand what they can do here beyond reading pages.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":85,"summary":"security.txt is published at /.well-known/security.txt with a contact route for machines to report issues. The homepage resolves in 1263ms and serves structured data to automated clients.","evidence":{"locked":true,"count":2}},{"key":"commercial_rails","audience":"agent","score":null,"summary":"Not scored: a blog is not measured on this.","evidence":{"locked":true,"count":0}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"The product is usable immediately with no account required. No signup form exists on the homepage, no sign-in link is present, and the entry path walk found 0 steps to a call to action.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":100,"summary":"No form exists on the homepage and no account is required to access content. The entry path walk counted 0 required fields because there is nothing to ask. A visitor provides nothing to read.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":100,"summary":"No account system exists, so there is no verification step. The site needs no email, phone, or identity check. A visitor is verified by virtue of arriving.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":80,"summary":"No form exists on the homepage to generate errors. The site serves content directly without validation steps. Error recovery cannot be measured on a read-only path, but the absence of a form means there is nothing to get wrong on entry.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No MCP manifest, ai-plugin.json, or OpenAPI spec is published, leaving agents without a machine-readable interface to the site.","dimensionKey":"agent_aware_instrumentation","evidence":{"locked":true,"count":3},"fix":null},{"rank":2,"title":"No llms.txt is published at the site root, so assistants get no curated map of what matters here.","dimensionKey":"machine_discoverability","evidence":{"locked":true,"count":1},"fix":null}],"fixArtifacts":{"locked":true,"count":4,"summaries":[{"id":"bot_wall_guidance:notes","kind":"bot_wall_guidance","title":"Let verified assistants through","path":"notes","effort":{"minutes":60,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Assistant shopping and search crawlers reach the product, pricing and policy pages a buyer asks about."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}},{"id":"llms_txt:llms-txt","kind":"llms_txt","title":"llms.txt","path":"/llms.txt","effort":{"minutes":15,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Assistants that read llms.txt get a curated map of the site instead of guessing from the homepage."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"agent_aware_instrumentation","checkId":null,"key":"issue:agent_aware_instrumentation:-"},{"type":"issue","dimensionKey":"machine_discoverability","checkId":"llms_txt","key":"issue:machine_discoverability:llms_txt"}]}}